MAM

USA Network plans multimedia campaign for WWE

MUMBAI: American cable network USA Network has planned a multimedia campaign to promote World Wrestling Entertainment (WWE) which recently returned to it. In India WWE action airs on ten Sports.

 

 

USA and WWE have teamed up on an intense, coordinated and integrated multimedia marketing campaign. Raw will air on USA Network from 3 October 2005.

USA Network plans to unleash a flurry of promotional activity around the WWE's return to it that includes leveraging all of its NBC Universal assets. A live-action, scripted campaign in which Raw superstars pay tribute to a typical family's moving day starring WWE chairman Vince McMahon, along with superstars Triple H, John Cena, Torrie Wilson, Carlito, Kurt Angle and Rowdy Roddy Piper. Spots will be featured on USA, across all NBCU networks and other male-targeted cable channels. To view the spots one can go to usanetwork.com. There is also a print campaign featuring Superstars "away from the ring" shot by photographer Martin Schoeller.

 

 

Over 5,450 movie screens across the US will air 30-second trailers. Universal Studio's City Walk in Orlando and Hollywood will host viewing parties for the 3 October launch. The NBC Experience Store will display signage, sell WWE memorabilia and host an autograph session with WWE Champion John Cena.

NBC is also conducting the Raw Ringside Sweepstakes. This offers winners roundtrip airfare, three nights hotel accommodations and a Meet and Greet with WWE Superstars and Divas at the 2006 Royal Rumble.

 

 

Pizza lovers will receive nearly 500,000 branded pizza boxes from selected pizzerias across the US depicting some of the WWE's most famous superstars. Traditional radio, television and print ads will be in play including an aggressive online presence on Yahoo!, gaming, sports and entertainment sites, as well as usanetwork.com. Street Teams will canvass the urban landscape by distributing more than 500,000 WWE trading cards with Superstar tattoos.

On 3 October 2005 the Raw edition will see legends and current Superstars slated to appear. They include Stone Cold Steve Austin, Hulk Hogan, Mick Foley, Triple H, Ric Flair, Shawn Michaels, Kurt Angle, Vince McMahon as well as Cena. Immediately following Raw’s premiere, USA will air a one-hour Raw special on the programme’s greatest moments over the past 10 years.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/amit.jpg?itok=iNniYqD2
Amit Adarkar, Ipsos India CEO picks up additional charge of operations director for Ipsos Asia Pacific

Ipsos India has announced that Amit Adarkar, Ipsos India CEO has taken up the additional charge of Operations Director, Ipsos Asia Pacific, with immediate effect.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/barkha.jpg?itok=cHCVcIBz
Barkha Beauty, an affordable luxury brand with cruelty & paraben free make-up line to set foot in India

There is nothing more exciting than adding a pop of color to our routine and make-up can do it all. It could enlighten any dull face and give a runway look, making heads turn.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/rayban.jpg?itok=g9cv83Nm
Ray-ban #proudtobelong

Unique paths, universal emotions: the Ray-Ban #ProudToBelong campaign spotlights the human moments that connect us and let us find our sense of belonging.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/sympony.jpg?itok=E9t92GGh
Symphony Limited recites global market dominance in air-cooling with new Ad Films campaign

Symphony, world’s largest air-cooler company providing environment friendly cooling solutions has launched its fresh advertising campaign that recites its world leadership in the sector.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/livpure.jpg?itok=JKWOVNCJ
Livpure enters into new product category with India’s 1st Smart Air Conditioners powered by HEKA technology

Livpure Private Limited, India’s fastest growing water purification brand today entered into a new product category in its consumer lifestyle portfolio with the launch of India’s first future ready Smart Air Conditioner powered by HEKA.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/carvaan.jpg?itok=Ve2ddr3s
Chrome Picture’s Amit Sharma directs the latest - Saregama Carvaan ‘Thank You’ TVC

Chrome Pictures recently released its latest AD production for Saregama Carvaan.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/ralph.jpg?itok=wS6RSGbD
Ralph Lauren unveils Earth Polo made from recycled materials

Polo Ralph Lauren is reimagining its iconic Polo shirt with Mother Nature in mind. Introducing the Earth Polo, crafted from thread derived entirely from recycled plastic bottles and dyed in an innovative process that uses zero water.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/Orient.jpg?itok=FhwpwcEi
Orient Electric rolls out new TVC to promote IoT-enabled air coolers

In line with its marketing strategy for the summer season, Orient Electric has launched a new TVC campaign featuring long-standing brand ambassador MS Dhoni to introduce its new range of IoT-enabled air coolers.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/viraj.jpg?itok=DUvTSGjz
VURoll introduces new features to transform the social media management for brands

Gurgaon based VURoll, India's first multi-channel DIY social media management platform, today introduced its latest version with new and exciting features.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories