MAM

Dairy Queen to do a promotion on 'The Apprentice'

MUMBAI: For the first time a company appearing on the business based reality show The Apprentice, now in its fourth season, has created a promotion to find a real-life apprentice.

 

 

Dairy products maker Dairy Queen whose stores sell dairy desserts, hamburgers, hot dogs and beverages will have a featured episode focusing on its signature Blizzard brand on The Apprentice on 13 October. The company is taking that appearance to the next level by offering an apprenticeship that comes with a $50,000 cash signing bonus, an appearance in a television commercial, trips to Hawaii and Los Angeles and a chance to help create new Blizzard flavours. In India the show airs on Star World while in the US it airs on NBC.

 

 

Just like the television series, contestants for the Blizzard apprentice will vie for the title by completing a variety of tasks in the Now Hiring! Become DQ's Blizzard Apprentice contest, which can be found online at www.blizzardfanclub.com . During round one, contestants must submit a 100-word essay describing their passion for the Blizzard and an accompanying photo of themselves interacting with the Blizzard brand. A panel of judges from Dairy Queen will choose 25 contestants to move on to the second task.

 

 

The second task requires contestants to produce a two-to-three minute video message about the Blizzard in the form of a television commercial, speech, rap, song or other performance art. The top five 'odes' to the Blizzard, chosen by Dairy Queen, will be posted to

www.blizzardfanclub.com along with each finalist's original essay and photo. Blizzard Fan Club members, now totaling about 600,000, will then vote for their favourite. The contestant with the most votes will become the first-ever Blizzard apprentice.

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