MAM

Lisa Gregorian is Warner TV Group executive VP, worldwide marketing

MUMBAI: 19 year Warner Bros. veteran Lisa Gregorian has been promoted to the newly created position of executive VP, worldwide marketing for the recently created Warner Bros. Television Group.

 

 

Gregorian will work with the Studio’s internal television marketing teams as well as television networks and stations worldwide to maximise and fully exploit the promotional and marketing opportunities available to all of the Studio’s television properties—network, first-run, cable and animated series—throughout their exhibition windows, including the network, domestic syndication, international distribution, home video and emerging television marketplaces. Gregorian’s marketing team will support and supplement the marketing activities for series from Warner Bros. Television, Telepictures Productions and Warner Bros. Animation, as well as the television windows (pay, cable and broadcast) for theatrical titles.

 

 

Additionally, Gregorian and her team will work closely with Warner Home Video to secure production-related materials that will be incorporated into series’ subsequent home video releases. The Warner Bros. Television Group’s marketing team will also assume responsibility for www.thewb.com, the online presence of The WB Television Network and work with the network’s marketing team, led by Bob Bibb and Lew Goldstein, to ensure continuity of messaging and positioning online.

Gregorian will also continue to serve as the Studio’s liaison with Time Warner to maximize the marketing exposure of all of the Television Group’s series across the parent company’s varied media platforms.

 

 

Warner Bros. Television Group president Bruce Rosenblum said, "“Lisa is a wonderfully talented and forward-thinking executive. Over the years she has consistently and successfully raised the bar in marketing our television content to the worldwide television marketplace. She is more than a marketing executive. Her unmatched vision and ahead-of-the-curve instincts make her the perfect choice to lead the trend-defining promotional efforts of our newly integrated television operation.”

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