Lisa Gregorian is Warner TV Group executive VP, worldwide marketing

MUMBAI: 19 year Warner Bros. veteran Lisa Gregorian has been promoted to the newly created position of executive VP, worldwide marketing for the recently created Warner Bros. Television Group.



Gregorian will work with the Studio’s internal television marketing teams as well as television networks and stations worldwide to maximise and fully exploit the promotional and marketing opportunities available to all of the Studio’s television properties—network, first-run, cable and animated series—throughout their exhibition windows, including the network, domestic syndication, international distribution, home video and emerging television marketplaces. Gregorian’s marketing team will support and supplement the marketing activities for series from Warner Bros. Television, Telepictures Productions and Warner Bros. Animation, as well as the television windows (pay, cable and broadcast) for theatrical titles.



Additionally, Gregorian and her team will work closely with Warner Home Video to secure production-related materials that will be incorporated into series’ subsequent home video releases. The Warner Bros. Television Group’s marketing team will also assume responsibility for, the online presence of The WB Television Network and work with the network’s marketing team, led by Bob Bibb and Lew Goldstein, to ensure continuity of messaging and positioning online.

Gregorian will also continue to serve as the Studio’s liaison with Time Warner to maximize the marketing exposure of all of the Television Group’s series across the parent company’s varied media platforms.



Warner Bros. Television Group president Bruce Rosenblum said, "“Lisa is a wonderfully talented and forward-thinking executive. Over the years she has consistently and successfully raised the bar in marketing our television content to the worldwide television marketplace. She is more than a marketing executive. Her unmatched vision and ahead-of-the-curve instincts make her the perfect choice to lead the trend-defining promotional efforts of our newly integrated television operation.”

Latest Reads
Karthik Nagendra awarded Honorary Doctor of Excellence in Marketing Management by CIAC- Global and UET, America

Nagendra- Founder & CEO of ThoughtStarters- Asia’s first thought leadership marketing company, was bestowed Honorary Doctor of Excellence in Marketing Management for his achievements and contribution in the area of thought leadership marketing.

MAM Marketing MAM
MakeMyTrip unveils campaign to boost online hotel booking

MUMBAI: MakeMyTrip Ltd has launched its new ad campaign with brand ambassadors, Ranveer Singh and Alia Bhatt, ahead of the travel industry’s busiest summer travel season. The campaign aims to reach out to consumers with clearly defined value proposition of online hotel booking on MakeMyTrip – be it...

MAM Media and Advertising Ad Campaigns
Adidas extends contract with Rohit Sharma

Global sportswear brand Adidas has announced the extension of its contract with ambassador and Indian batsman Rohit Sharma.

MAM Media and Advertising People
Duroflex Mattresses talks about importance of sleep this exam season

This exam season, Duroflex Mattresses is urging parents to pay more attention to the sleep habits of their children who are preparing for exams.

MAM Media and Advertising Ad Campaigns
Publicis Sapient named leader among global digital business transformation accelerators

Publicis Sapient, the digital transformation hub of Publicis Groupe, has announced that it has been named a Leader in The Forrester Wave: Global Digital Business Transformation Accelerators, Q1 2019.

MAM Media and Advertising Digital Agencies
Swiggy, Hotstar bowl cricket lovers over

As the cricket frenzy reaches a crescendo this March, Swiggy lives up to its promise of providing unparalleled convenience to its consumers yet again.

MAM Marketing Brands
Revv tells potential car owners to “Keep it Open”

The youth of today enjoy the flexibility that comes when they don’t commit to one choice and play between multiple options.

MAM Media and Advertising Ad Campaigns
Beardo to groom Kings XI Punjab

Beardo, one of India’s leading luxury grooming products for men, has partnered with Kings XI Punjab as it kicks off its campaign to win the 2019 edition of the IPL.

MAM Marketing Brands
Burger King strengthens partnership with Mumbai Indians

Burger King India has announced its association with the upcoming T20 League cricketing carnival, in an exclusive category partnership with Mumbai Indians for the second year in a row.

MAM Media and Advertising Sponsorship

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories