MAM

General Motors awards its media duites to Madison Media

MUMBAI: Madison Media has won yet another prestigious media accounts. General Motors, the world's largest auto maker and USA's largest advertiser today announced its decision to award its media AOR covering both media planning and buying to Madison Media.

 

 

 

General Motors vice-president, marketing sales and after-sales, Amit Dutta says: "We have aggressive plans for India in the coming months and we needed a strong media advisor, as we believe that media will play an important role in the successful fulfilling of our aggressive plans for India. Our exhaustive and thorough pitch process, revealed that Madison came out at No. 1".

Adds GM director marketing Anisha Motwani , "We are happy to have Madison Media on board as our media partner. They impressed us both with their strategic recommendations and commitment to getting us the best bang for our buck. Madison Media comes with strong credentials that will help Chevy brand scale new heights of success."

Said Madison Communications CMD Sam Balsara, "We are delighted to have won the most sought after and prestigious GM account and that too on our terms. We follow a very disciplined approach at pitches and make no exceptions irrespective of the size or reputation of the client. Large advertisers ultimately appreciate this. We are delighted that two of USA's largest advertisers GM and P&G are in our kitty, despite our having no global partner. A vindication of our belief that enlightened clients want best-in-class service and are willing to pay for it, when they find one. Chevrolet is a heritage brand of US that has constantly updated itself to remain as current today as it was, when born nearly a 100 years ago. Chevrolet has already begun to make its presence felt in India and it will be our endeavor to make it the brand of choice of the discerning Indian."

Madison Media has in the last 18 months walked away with major wins, including those of Airtel, TVS, Marico, and three Tata Group companies, Tata Tea, Tata-AIG and Tata Chemicals.

 

 

The account will be serviced by Madison Media Plus headed by Basabdatta Chowdhuri out of Delhi, who will report to Madison Media Group CEO, Punitha Arumugam. The account will be headed by Prasun Kumar.

Madison Media handles a select number of large and prestigious clients including Coca-Cola, P&G, Godrej Consumer Products, Godrej Sara Lee, Kinetic, Playwin, TVS, Perfetti van Melle, ACER, Asian Paints, Kotak and Cadbury. The 900-crore Madison Media is a part of Madison World, which also has seven specialist units in Creative, Outdoor, PR, Rural, Retail and Entertainment.

General Motors is one of the fastest growing automobile companies in India showing a growth of 73 per cent last year and a 33 per cent for Jan - Aug'05 over the same period last year. The growth has been spear headed by the launch of Chevrolet, which was voted 'The Best Automotive Brand -2004' by BS Motoring. The company's brands have cornered as many as 7 awards to date.

Buoyed by the success of Chevrolet Optra and Tavera, the world's leading car maker is planning to roll out 3 new exciting cars in 2006.

 

 

Both Chevrolet Optra and Chevrolet Tavera are recognised as big marketing successes with one of the most distinctive positioning in a category crowded with undifferentiated communication. General Motors is now making heavy investments into positioning Chevrolet as a truly "glocal" brand - a global brand with local values. It is initiating a wide range of brand building measures to consolidate the Chevy brand equity in the country.

GM India is a wholly owned subsidiary of General Motors Corporation. Besides Chevrolet Optra, GM India manufactures Chevrolet Tavera, Opel Corsa, Opel Corsa Sail and Opel Swing at its facility in Halol, Gujarat. GM India also sells the imported Opel Vectra and Chevrolet Forester.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Anupam-Vasudev.jpg?itok=aYdMK55L
Aircel lucky customers to get up to 20 times more recharge value

MUMBAI: Tapping the increasing trend of customers choosing to recharge their phones online or through apps, Aircel, one of the leading innovative telecom brands in India, has launched an incredible talk time offer for its customers today. The offer provides an opportunity to a customer to win 20...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Subroto_Geed-Vishal_Maheshwari.jpg?itok=s-rLjZLV
McDowell's soda brings Viu's Daggubati show on Gemini TV

MUMBAI: Friendship and brotherhood is the support system that sees millennials through moments of self-doubt and obstacles and is truly responsible for shaping them. McDowell’s No.1 Luxury Soda by United Spirits Limited – a Diageo Group Company is now bringing alive such friendships of well-known...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Untitled-1.jpg?itok=t1NTJ2FS
Viacom18 working with MCGM to instal art-inspired mobile toilets

MUMBAI: In a bid to support the Municipal Corporation of Greater Mumbai (MCGM) make Mumbai open defecation-free, Viacom18 has flagged off the second phase of its Chakachak Mumbai campaign in Bandra. As a part of this initiative, aesthetically designed mobile community toilets are being used as...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/tubelight.jpg?itok=JCsfNalw
UC News to promote ‘Tubelight’, partners SK Films

UC News, a part of Alibaba Mobile Business Group, with over 100 million monthly active users in India and Indonesia, has partnered with SK Films to promote the most awaited movie of the year - Tubelight.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/Roda%20Mehta.jpg?itok=qX60_49A
AAAI honours senior media planner Roda Mehta

MUMBAI: The Advertising Agencies Association of India (AAAI) has announced that the recipient of this year’s AAAI Lifetime Achievement Award is Roda Mehta. AAAI Award is the highest honour given to an individual in India for his/her outstanding contribution to the Advertising Industry. The AAAI...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/Vaibhav-Odhekar.jpg?itok=uTHBo16N
Ad platform POKKT appoints Wahab as VP

MUMBAI: POKKT, India’s & SEA’s leading smartphone advertising platform for mobile games, has announced the appointment of Abdul Wahab as Vice President, Global Delivery Head. Abdul will be responsible for timely delivery of campaigns, optimizing cost, maintain KPIs towards the goals targeted,...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/Myntra-%20Novi.jpg?itok=yrsvyXpI
Myntra launches digital campaign with customer

MUMBAI: Myntra has launched a three-minute video, featuring a customer for the first time. Data driven insights indicate that she has been one of the most consistent shoppers on the platform, especially during EORS (End of Reason Sale) – Myntra’s flagship biannual sale, from the north-east region...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/Haresh_Nayak-OOHZONE.jpg?itok=aNE3huzC
Posterscope India launches OOHZONE

MUMBAI: Posterscope India, the out-of-home agency from Dentsu Aegis Network, has launched ‘OOHZONE’, a fully automated live dashboard for OOH media planning. Its shear scope of process automation and innovative design makes it an impressive asset, which the agency trusts is a milestone in OOH media...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/AkashBanerji.jpg?itok=tQ9cR-PH
We aim at building a parent-approved, kids' favourite brand, says Voot's Akash Banerji

MUMBAI: Viacom18’s VOOT is all set roll out a hi-decibel campaign for its kids content segment – Voot Kids. The campaign will have two TVCs in three languages -- Hindi, Kannada and Marathi, depicting six situations.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories