MAM

SF Jeans launches its latest collection with 4 ad series campaign

MUMBAI: The new SF Jeans Autumn/Winter collection is out. Surrounding the collection the jean company has unleashed a 4-ad series, which revolves around the interpretation of life as a 'game', looking at the world through a pair of SF-tinted sunglasses.

Comprising of a total of 15 print ads and 69 hoardings in Mumbai, Delhi, Pune, Bangalore, Chennai, Hyderabad and cities of UP as well as the eastern and northeastern parts of the country, the campaign has been conceived by Bangalore based Fisheye Creative Solutions.

 

Shot entirely in vintage and rustic South Africa, in SF?s characteristic of irreverenence and off-beat style, a ?diary? is showcased as one's lower back with a phone number tattooed on it. A ?career?, apparently, isn?t about applying B-school principles, but applying suntan lotion on a bevy of scantily clad women. ?Home? is a suitcase, and dinner is best wound up with a delicious toe for ?dessert?. The campaign has been shot by international fashion photographer, Tejal Patni.

The company states that this latest campaign is emblematic to SF previous campaigns. Irreverent, funny and experimentative, this campaign gets its audience looking at things in an original and a unique manner. The key products unveiled for this season double up as combat gear to confront monotony.

For instance, the new ?tweed? range is an almost impertinent blend of convention and rebellion and the ?rust? collection, patched with abrasions and tears is for the guys who insist on wearing tradition out day after day.

 

 

The colourful and multi-printed ?Knits? add that zing to the winter and the SF shirt - stylised, slim and full of swish, sets the style apart. All the cargo's are designed with multi-pocketed and innovative line of cargos.

The daily gear apart, SF has also launched an extensive range of accessories that include socks, key chains, wallets, canvas belts, sling bags, rucksacks and caps as an offer as a part of the new collection.

 

 

?Our new campaign dons on an international image with models sporting SF clothing that speaks high fashion. Oodles of sex appeal in the campaigns have also been added to spruce up the whole look ?,said SF Jeans brand head Ajay Ramachandran.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/rs.jpg?itok=npu6o4K2
‘Beautiful by Nature’: JOYquestions Stereotypes in a Brand New Campaign with Mouni Roy

People are conditioned into following certain pre-defined beauty standards of how a woman should look, behave and carry herself around. Physical appearance has always been the yardstick to measure a woman’s beauty

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/stdoud.jpg?itok=Ssn_LDuQ
India gets their first-ever international standard Motion Capture Lab

An institution in the entertainment & storytelling sector, Famous Studios once again proves its leadership position.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/hdfc.jpg?itok=3YRjH9QH
HDFC Life chooses Music to connect with young millennials

HDFC Life Insurance Company, one of India’s largest private life insurers, launched the second edition of its successful campaign #YoungandResponsible on 15 November 2018.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/droom.jpg?itok=bhQd3GhR
Droom ramps up its marketing momentum with the launch of an integrated radio/cinema campaign in major cities across India!

Droom, India’s largest and pioneering online automobile transactional platform, has today announced the rollout of an integrated marketing campaign.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/Untitled-1.jpg?itok=oDiO2ebf
Realme introduces its new visual identity system and logo

Realme, the smartphone brand that specializes in providing high quality products for youth, launched its fully upgraded Brand Visual Identity system and Logo to provide a new visual experience and emotional connection with young consumers.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/ipsos.jpg?itok=6jYANKvt
Business Entrepreneurialism sees emergence of Social Entrepreneurialism: Ipsos Survey

According to a new survey by Ipsos, a global market research agency, the traditional definition of entrepreneurialism is now undergoing a metamorphosis of sorts and is moving from pure play business entrepreneurialism and is adding a key element of social entrepreneurialism to make a definitive...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/ooyala.jpg?itok=6PiPuYqv
OOYALA JOINS SRT ALLIANCE

Ooyala today announced that it has joined the SRT Alliance, a collaboration to continuously develop the SRT (Secure Reliable Transport) protocol and technology stack for low-latency video streaming across any network.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/pro.jpg?itok=rosHl_Ad
Producers Guild of India amends by-laws Makes it mandatory for members to implement 'The Sexual Harassment of Women at Workplace' (Prevention, Prohibition and Redressal) Act 2013 (PoSH)

Mumbai: Producers Guild of India at its Extraordinary General Meeting (EGM) on 14th November, 2018 in Mumbai unanimously passed a resolution to amend its by-laws thereby making  it  mandatory  for  all those  members  who  fall  under  the  purview  of  the  The  Sexual Harassment of Women at...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/isobar.jpg?itok=f-1TWl1m
Isobar launches Sri Lanka Operations

Isobar, the digital agency from Dentsu Aegis Network, has expanded its operations to Sri Lanka.

MAM Media and Advertising Digital Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories