"MTNL's first movie association with the upcoming movie Dil JO Bhi Kahey had many more firsts. Video ringtones was an innovative product that Mauj launched on Fun Station, and was exclusively available on Dolphin for our GPRS customers. Fun Station is MTNL Mumbai's very own WAP Portal for downloading exciting ringtones, wallpapers, games and other interesting applications," said MTNL Mumbai executive director Kuldeep Goyal.

On the occasion of this tie-up, Amitabh Bachchan said, "Video ringtones is a real fun new ringtone application where mobile consumers get to see a video with full sound. I am very happy that this product launches premiering music video and movie clips content from my movie Dil JO Bhi Kahey. This kind of co-marketing between the telecom and entertainment world is very heartening."

Mauj COO Arun Gupta said, "Bollywood remains the most popular sources of entertainment in this country, and hence we are working with film production houses as well as cellular operators to bring more and more Bollywood content on mobile phones. MTNL Dolphin’s Fun Station portal is widely used, and is an apt vehicle to drive our objective. This initiative further proves that Mauj is at the forefront of producing quality wireless content."