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 The
next shot has the same guy visiting a clinic where he is trying
his best to suck an orange flower but again is not successful. The
other patients in the clinic are flabbergasted to see this weird
action not to forget the same sucking sound that his action brings
on.
 Next,
his apparent victim seems to be an orange coloured basketball in
the basketball court. Pushing his too far this time round, the guy
is flat on his stomach on the court trying to suck the ball from
a distance. It's obvious his efforts were in vain this time round
too, not to mention the other players on the court who must be thinking
whether the guy had lost his marbles!!
 Cut
to the guy in an elevator where he notices a girl holding a bag
with an orange tag on it. He's squats down in the elevator in a
'frog-about-to-leap' like position and tries to suck the tag but
fails to do so as in the other instances. And yes, yet again, the
same sucking sound continues. It's a wonder the girl didn't turn
around and hit him with the same bag she was carrying!
 No,
the ad doesn't end here… the next victim is an orange dinky
Beetle car on a table, which the guy is now trying to suck and not
without the sucking sound in the background. The shot continues
with the guy managing to move the mini Beetle this time. The guy's
expression is one of success, realising he has finally been able
to master the art of suction. As the guy manages to move the Beetle,
we hear sound of the car reversing.
 Once
the art of "sucking orange objects" was somewhat mastered,
the guy is now shown sitting with a Mirinda bottle on a table in
front of him, which he grabs and then opens. He is then shown enjoying
his bottle of Mirinda, which he finishes in one long sip. Then he
looks inside the bottle to see if anything from the drink is left.
A voice over says -- "More Orangee Mirinda" and the guy
realizes that there was still one last drop left.
 Bejeweled
with a confident look, he brings the bottle to his mouth and makes
the same suction sound and tries to suck in the last drop of Mirinda
and successfully manages to do so. He looks mighty pleased with
his effort.
The ad then shows him keeping the empty Mirinda bottle back on
the table after sucking the last drop. A voice over then says -
"Chodhna Mat" (Don't leave it). After his repeated attempts
to learn to suck successfully, the guys then heaves a sigh of relief
and so do we!
Speaking to Indiantelevision.com on the thought process
behind this new ad, JWT vice president and senior creative director
Soumitra Karnik says, "In this new ad, we were just carrying
forward the thought of Mirinda being 'more orangee' than any other
drink in its category. Our aim is to woo the customer through this
new ad and bring forth the orangee experience so much so that whoever
drinks Mirinda doesn't want to leave it until he has had the last
drop. Also we have highlighted the suction sound in the film when
the guy is single mindedly focused on practicing the art of suction."
"There is no highlight in the film as it just ends with the
guy succeeding in drinking the last drop in the bottle of Mirinda
and is satisfied with the feat accompli. We have not made any tall
claims in the ad and hence this ad is not like any regular beverage
ad," Karnik adds.
The ad is scheduled to go on air from 23 September (tomorrow).
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The
new ad for Mirinda to that effect is all set to go on air with its
humour quotient intact. The television commercial (TVC) opens with
a shot of a young guy with his head on a table tennis table, making
a loud suction sound and trying to suck an orange table tennis ball
kept on the table. He is however, unsuccessful in doing so. The scene
is coupled with a typical sucking sound playing in the background.