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Domino's Pizza launches ad campaign around new offer

MUMBAI: Domino’s Pizza in India has announced a special offer for its customers – "Get 50 per cent off on the 2nd Pizza". This offer entitles Domino’s customers a 50 per cent off on a second pizza on buying medium or large size Pizza. The second pizza should be of same or of lesser value than the first pizza.

 

This offer from Domino’s will have a marketing spend of Rs 20 million and would be supported with an extensive advertising campaign. The campaign revolves around a fun theme of 'Apna partner dhoondo!" and began running across TV channels from 19 September. The campaign has been created by Phat Phish Production and conceptualized by Contract Advertising.

 

 

Domino’s Pizza chief of marketing Rakshit Hargave says, "Domino’s has been bringing exciting offers and we are sure that this new offer which has great value will be welcomed by our ever-growing base customer base. We are confident that this new offer will increase the sales of our hot and delicious pizzas"

 

 

The offer is valid for limited period and will be available across all outlets of Domino’s in India.

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