Conference in London to debate legal issues around sports sponsorships

MUMBAI: Preparing for the sports partnership opportunities of the future! Sports Sponsorship Law 2005 a conference being organised by The Lawyer Conferences takes place in London on 6 December 2005.

Designed for in-house lawyers, sports sponsorship lawyers and IP specialists, this conference will address the key legal issues surrounding the largest sports sponsorship contracts and deliver powerful tools to maximise the value derived from sponsorship deals.


The one-day forum will show how lawyers can maximise the value of sports sponsorship deals by contractually ensuring optimum visibility for brands and negotiating the widest cover of exclusivity possible. The seminar will shed light on how one can combat ambush marketing by effectively protecting intellectual property rights.

The seminar will also show how lawyers can leverage the full potential of the legal-marketing relationship by understanding the marketing directors’ goals and then effectively delivering on them within sponsorship contracts.



The speakers will include London 2012 commercial and legal director Charlie Wijeratna Uefa

Legal Counsel Jerry McGrath and T-Mobile sponsorship head Toby Hester.



One session is called How to Achieve Optimal Brand Exposure Through The Sponsorship Agreement. This sesion will look at how one identifies competitor categories to widen the definition of one's brand sector and eliminate all potential competition.

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