Andrew House is Sony Corporation's new chief marketing officer

MUMBAI: Sony Corporation announced today that Andrew House has been promoted to the newly-created position of chief marketing officer and group executive, effective immediately. He will report jointly to Sony Corporation chairman and CEO Howard Stringer and Sony Corporation President and Sony Electronics CEO Dr. Ryoji Chubachi.



"Sony’s brand is one of the company’s greatest assets," said Stringer. "Andy will work toward creating a brand personality unique to Sony, one that reflects all aspects of our business."

"Sony is one of the world's most recognized and best loved brands, so this is a very exciting opportunity," said House. "My challenge will be to enhance our brand further by taking advantage of all the assets across the organization globally, including both electronics and entertainment."

In his new role House will have global responsibility for corporate marketing across all of Sony's businesses, with a primary emphasis on building value in the Sony brand and helping divisions to work together to enhance Sony's relationship with the consumer. He will also develop a consistent and coordinated marketing approach across segments to represent a united Sony, with special focus on advertising and promotional activities.


House joined Sony in 1990, and spent his first five years working in corporate communications for Sony Corporation in Japan. In April 1995, he joined the marketing and communications division of Sony Computer Entertainment Inc., the parent company for Sony Computer Entertainment America and Sony Computer Entertainment Europe. There, he was responsible for the marketing and promotion of Sony Computer Entertainment’s European and US developed game titles for the Japanese market prior to leading the marketing effort for Sony Computer Entertainment America beginning in March 1996.

Since 2002 House has held the position of executive vice president, Sony Computer Entertainment America, where he oversaw all facets of the company’s marketing and brand management efforts in North America, and was responsible for third party and developer relations.


During his tenure, House was instrumental in the creation and execution of the marketing strategy that transformed and expanded the PlayStation brand into a household name, appealing to a mass-market audience. He was a key player in developing award-winning advertising campaigns for the company, including the innovating marketing campaign for the launch of PlayStation Portable in North America. In 1999 and 2000 AdAge magazine included him in its "Power 50" list.

House is originally from Wales and is a British citizen. He will be based in the US and Japan.

Latest Reads
Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of brands across TV channels.

MAM Media and Advertising AD Agencies
iProspect conceptualises unique digital video for ICICI two-wheeler insurance

iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

MAM Media and Advertising AD Agencies
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories