Samsung, Bang & Olufsen join hands on unique mobile phone concept

MUMBAI: Samsung Electronics and Bang & Olufsen have announced a cooperation to develop a new mobile phone concept with the intention to create a truly unique product, which breaks with conventional assumptions and expectations and offers users a new mobile experience.



The cooperation will express the synthesis of the two companies? respective competencies within technology and design and builds on Samsung?s leadership within advanced mobile phone technology and innovative solutions and Bang & Olufsen?s leadership within design, simplicity and user interface.



Furthermore, the two companies are working together on the development of high-quality acoustics in Samsung mobile phones applying the Bang & Olufsen patented ICEpower technology that offers a unique combination of state-of-the-art audio quality and ultra high efficiency.



"We are pleased to work with Bang & Olufsen who share our passion for innovation and consumer-focused technology. Samsung is always trying to push the boundaries of mobile phone design and development and we consistently search for innovative ideas and concepts across industries. This partnership will bring to our customers a new way of thinking about the mobile phone," said Samsung Electronics president (telecommunications business) Kitae Lee.

The cooperation between Samsung and Bang & Olufsen represents their mutual focus on developing products that meet the highest standards of quality, reliability and durability.

"We are happy to cooperate with Samsung and together we want to create a mobile phone that is dedicated to communication in a comfortable and convenient way. The design and use of the phone is very simple and straightforward, yet in every aspect of the design there is a carefully thought through relationship between form and function," said Bang & Olufsen CEO Torben Ballegaard S?rensen.

S?rensen added, "In Samsung we have a valued partner. We now intend to create a unique mobile phone together. The fact that this cooperation is bilateral, where Bang & Olufsen delivers enhanced acoustic capabilities for application in the Samsung mobiles through the ICEpower technology, is a major contribution to making the cooperation even more interesting."

The new mobile phone will be launched in Europe, Russia and Ukraine during the fourth quarter of this year. It will be distributed through both Bang & Olufsen stores and in select high-end Samsung distribution partners.

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