Samsung set to lead the market through technology innovation

MUMBAI: Samsung India is planning to grow its IT business by establishing its technology leadership in the marketplace.

Lifestyle products like NotePCs, multifunction printers and TFT LCD monitors have been identified as the growth engines for the company's IT business this year.

Samsung, which is a market leader in the volume business categories of CDT Monitors, Hard Disc Drives and OMS Products, plans to retain its number one position in these categories.

Samsung announced the launch of its new MagicGreen Monitor, 798MB Plus in the Indian market. This stylish and sleek 17” health-friendly Green monitor has a two layer coating which emits FIR (Far Infrared Rays) and Anion rich radiation that improves the general sense of well being and makes the environment bacteria free.

The Silver nano coating serves to remove odors from the environment, making the air fresh and clean.

The MagicBright technology allows for change in screen brightness to suit multiple applications. The technology offers specialised settings for four highly used applications – movie mode; game mode; internet mode and text mode. The highlight zone III feature in the 798MB Plus allows automatic highlighting of video clips and movies by controlling brightness anywhere in the screen with simple mouse control. With Magic Bright and 500cd/m² of high brightness, the Samsung MagicGreen Monitor allows the user to enjoy a movie or DVD more vividly. It is priced at Rs 7500.

TFT-LCD Monitors

Samsung also announced the launch of its new range of Slim, Light weight, and high Performance TFT LCD Monitors in 17”, 19”,. 20”, 40” and 46” screen sizes. The World’s largest LCD Display - the SyncMaster 460P is designed with an industry leading 8ms response time and provides superior image quality on account of its brightness of 500cd/sq.m and contrast ratio of 800:1.

The estimated retail price for SyncMaster 400 P (40”) is Rs 220,200, while that for SyncMaster 460P (46”) is Rs 649,000.

For gaming enthusiasts, avid surfers or professionals looking for high performance monitors, the SyncMaster 713N and 913N make the ideal choice. With a contrast ratio of 700:1 (713N~600:1), Brightness of 300cd/m², Magic Bright Feature (providing 3 modes for optimum display –text, Internet, entertainment and user adjustment) and MagicSpeed2 functionality giving a refresh rate of 8ms, the SyncMaster 713N/913N display images quickly, eliminating ghost images that are typically found in TFT LCD Monitors. The estimated retail prices for the SyncMaster 713N (17”), SyncMaster 913N(19”) and SyncMaster 204T (20”) are Rs 18,000, Rs 30,000 and Rs 55,000 respectively.

Samsung India general manager - IT business Harry Ahn said, "By introducing our complete range of TFT-LCD monitors, we expect to facilitate faster upgradation of consumers from CDT to TFT LCD Monitors. We are expecting our TFT LCD Monitor sales to grow by over 55 per cent this year."

Note PCs

Making digital lifestyle a reality is Samsung’s new range of stylish, slim and light range of advanced, sophisticated Notebook PCs. The highlight of the Samsung Note PC range is the Q30+, the thinnest and lightest 12.1” (30.7cm) wide NotePC, weighing a mere 1.1 kg. Equipped with an Intel PentiumM Centrino processor, the Samsung Q30+ not only provides superior performance but even marvelously powerful 3D sound with its integrated stereo speakers. It supports multi memory card slot, Bluetooth connectivity and comes with full size keyboard. Its retail price is Rs 119,900.

The Samsung X20 NotePC gives a richer and instant multimedia experience due to its special AV Station that allows for instant AV/DVD Playback and is priced at Rs 69,900.

The Samsung R-50 with next generation Centrino technology offers a wider super bright, antiglare screen and an ‘instant on’ multimedia designed to enhance your business performance. Weighing a mere 2.89 kg, this thinnest and lightest 15.4” (39cm) Wide NotePC comes with power 3D sound and is priced at Rs 80,490. The Samsung P29 is the best solution for mobile business. It is priced at Rs 56,900.

Zutshi added, "Based on our considerably strengthened product lineup, enhanced distribution network and our innovative marketing schemes to support our Channel partners, we are very confident of achieving a strong growth in our IT business this year."