Women's fashion wear brand 'W' to unleash new ad campaign

MUMBAI: W, the fashion brand for contemporary Indian women has launched its new advertising campaign that breaks this September. W's campaign rightly portrays the modern Indian woman in her different facets, that of a professional, a homemaker, a wife and so on, through vivid illustrations in a series of ads, with the central theme, of W’s ensemble instilling confidence, comfort and style in every woman’s lifestyle.

The tagline of the campaign, “Make every step a fashion statement” beckons every woman to lead her life with elegance and fashion, creating her own style statement, wherever she goes.

The ad campaign will break this month in Femina and Reader's Digest followed by a series of ads in print dailies like Delhi Times, Mumbai Times, Deccan Herald, Anandlok and Satananda breaking on 15 September.

In keeping with W’s aim to celebrate the true spirit of womanhood, the brand has depicted the varied moods/roles of the new age women through its communication, highlighting its brand values-modernity, individuality and fashion. W’s fresh and innovative advertising breaks the clutter amidst the advertising for various women’s wear brands.

W chief executive officer Vijay K Mishra says, "W's advertising has evolved along with the brand, that is constantly customising its offering, to cater to the changing needs of the modern Indian woman. Fashion is increasingly becoming an important element in the life of today’s Indian woman with growing awareness, globalisation and lifestyle changes. W’s new campaign connects with the contemporary Indian woman who wants to be trendy, suave yet comfortable with her image in varied environments."

W has a national presence across 30 cities through exclusive stores in Delhi, NCR, Amritsar, Jalandar, Kolkata, Lucknow, Ahmedabad, Baroda, Surat, Mumbai, Pune, Chennai, Hyderabad and Bangalore.

It is also available at leading Multi-Brand Outlets (MBO) like Shoppers Stop, Lifestyle, Globus, Pyramid and Pantaloon in major cities. W is steadily expanding its presence in the country and aims to have 130 points of operation by 2007-08.

The W brand is owned by TCNS Clothing Company Pvt. Ltd., which is promoted by O S Pasricha of TCNS Ltd., a premier apparel manufacturer and exporter. The company exports to leading brands across the world some of which are Levi's, GAP, Old Navy, May Department, Banana Republic, Saks Inc, J.C.Penney etc.

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