Women's fashion wear brand 'W' to unleash new ad campaign

MUMBAI: W, the fashion brand for contemporary Indian women has launched its new advertising campaign that breaks this September. W's campaign rightly portrays the modern Indian woman in her different facets, that of a professional, a homemaker, a wife and so on, through vivid illustrations in a series of ads, with the central theme, of W’s ensemble instilling confidence, comfort and style in every woman’s lifestyle.

The tagline of the campaign, “Make every step a fashion statement” beckons every woman to lead her life with elegance and fashion, creating her own style statement, wherever she goes.

The ad campaign will break this month in Femina and Reader's Digest followed by a series of ads in print dailies like Delhi Times, Mumbai Times, Deccan Herald, Anandlok and Satananda breaking on 15 September.

In keeping with W’s aim to celebrate the true spirit of womanhood, the brand has depicted the varied moods/roles of the new age women through its communication, highlighting its brand values-modernity, individuality and fashion. W’s fresh and innovative advertising breaks the clutter amidst the advertising for various women’s wear brands.

W chief executive officer Vijay K Mishra says, "W's advertising has evolved along with the brand, that is constantly customising its offering, to cater to the changing needs of the modern Indian woman. Fashion is increasingly becoming an important element in the life of today’s Indian woman with growing awareness, globalisation and lifestyle changes. W’s new campaign connects with the contemporary Indian woman who wants to be trendy, suave yet comfortable with her image in varied environments."

W has a national presence across 30 cities through exclusive stores in Delhi, NCR, Amritsar, Jalandar, Kolkata, Lucknow, Ahmedabad, Baroda, Surat, Mumbai, Pune, Chennai, Hyderabad and Bangalore.

It is also available at leading Multi-Brand Outlets (MBO) like Shoppers Stop, Lifestyle, Globus, Pyramid and Pantaloon in major cities. W is steadily expanding its presence in the country and aims to have 130 points of operation by 2007-08.

The W brand is owned by TCNS Clothing Company Pvt. Ltd., which is promoted by O S Pasricha of TCNS Ltd., a premier apparel manufacturer and exporter. The company exports to leading brands across the world some of which are Levi's, GAP, Old Navy, May Department, Banana Republic, Saks Inc, J.C.Penney etc.

Latest Reads
India is 18-24 months away from an inflection point: Ashish Bhasin

Today’s advertisers aren’t short of options to choose from through which they can get a message across. But the difficult task at hand is to identify the one that allows optimisation of reach and viewership.

MAM Marketing MAM
Horlicks urges women to #StandStrong

MUMBAI: Women’s Horlicks has introduced its latest campaign featuring the new face of the brand, Taapsee Pannu. The initiative seeks to bring to the fore the issue of bone health among women in India and envisions to make them #StandStrong in following their passions.

MAM Marketing MAM
Savlon shows reality of mother's love

Savlon, a health and hygiene brand from the house of ITC has launched a campaign ‘Bharosa Maa Sa’. It is a heartfelt tribute to the healing touch of mothers highlighting a simple moment of truth that every individual relates to.

MAM Marketing MAM
Mindshare appoints M K Machaiah as chief innovation officer

MUMBAI: India’s largest full service media agency, Mindshare, a part of GroupM has appointed MK Machaiah, known as Mac, as chief innovation officer for South Asia.

MAM Media and Advertising People
LG astronaut becomes the most watched ad in India this year

MUMBAI: YouTube has released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India. Together, the top 10 ads generated a whopping 200 million views.

MAM Marketing MAM
Ola gets Viraj Chouhan to head communications

MUMBAI: Cab hailing service Ola has appointed Viraj Chouhan as its chief communications officer. In his new role, Chouhan would be reporting to co-founder and CEO, Bhavish Aggarwal and will be based in Gurgaon, shuttling between the Millennium City and Bangalore.

MAM Marketing Brands
Levi's hands over media duties to OMD

MUMBAI: Following a comprehensive market review, Levi’s has appointed OMD India to handle its media duties from its Bengaluru office.

MAM Marketing MAM
Dentsu Webchutney to handle creative for Goomo

MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis network, has been assigned as the lead creative agency for, an omnichannel, travel-tech company that operates across consumer, corporate and B2B segments. The account will be managed by Dentsu Webchutney’s Mumbai office.

MAM Marketing MAM
Festival of Bharat to cast the spotlight on India

MUMBAI: History repeats itself but this time there’s a twist. A London-based investor and indophile is spellbound by India but he’s got better plans. Cory Bixler has co-founded a festival that celebrates and aims to promote India’s culture to the world - The Festival of Bharat (FoB).

MAM Media and Advertising Event Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories