Mudra bags Unitech Group creative duties

MUMBAI: The Unitech Group has decided to award its creative duties to Mudra, Delhi, following a multi-agency pitch, which started a couple of months ago.

According to an official communiqué, the size of the business is estimated to be Rs 60 - 70 million. The incumbent agency was JWT.



Mudra president Hemant Misra said, "Unitech has grown to be a large real-estate company, and we are aiming to utilise our total brand solutions competencies to further strengthen the brand. In order to develop a truly significant relationship with our clients, we are constantly concentrating on providing wholesome solutions for the clients' needs."



Unitech deputy general manager corporate communications Paromita Sengupta says, "Out of the five agencies we had invited for the pitch, Mudra's approach was in tandem with our expectations. We were looking at a 360-degree plan, and Mudra gave us exactly that."



Engaged in the business of construction, real estate development, hospitality, education and family entertainment centers, Unitech has emerged as one of the largest growing companies in its segment. Though it has its base in the national capital region (NCR), it plans to expand to other markets such as Lucknow, Kolkata, Mumbai and Bangalore.

The Group is well known among high-net-worth (HNW) clients for its premium housing and commercial projects such as the World Spa, Uniworld City, Global Business Towers and Signature Park.

The group has extensive plans for newer townships and technology parks apart from new residential projects and commercial buildings.

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