BBC World appoints Vyas Giannetti & MediaCom as its creative and media agencies

MUMBAI: BBC World has assigned creative and media duties in India to Vyas Giannetti Creative and MediaCom India respectively. The agencies will be responsible for providing a creative and effective communication strategy to build on the positioning and reputation of BBC.    


     Announcing the appointment of the agencies, BBC World head of marketing Seema Kotecha says, "This review gave us an opportunity to witness exceptional ideas presented by some of India’s best agencies. There is a lot of creative talent here and it was a difficult decision. Vyas Giannetti and MediaCom India demonstrated an excellent understanding of the brand, evident in their innovative and strategic recommendations. We believe they will provide the right level of support for the brand in this highly competitive market."

In August, BBC World invited a number of agencies from Delhi and Mumbai to pitch for the channel's creative and media responsibilities. The pitch process saw top agencies presenting their ideas and strategies to support the channel's marketing objectives.

Vyas Giannetti Creative chairperson and chief creative officer Preeti Vyas Giannetti says, "BBC World is trusted and respected globally for its journalistic excellence and extensive analysis of international news. We are very happy to be associated with the BBC World brand, and provide creative support to strengthen the channel’s positioning in India."

MediaCom president - South Asia Jasmin Sohrabji adds, "We are honoured to have been selected as the media agency for BBC World in India. We look forward to this challenging assignment to effectively and innovatively reach out to the channel’s core audience in this market."

In April this year, BBC World launched its biggest ever brand campaign in India, Putting News First. Working closely with the appointed agencies, the channel will build and develop the next phase of the campaign, reflecting its core strengths of cutting-edge journalism and world-class news reportage.

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