Mexican Olympic team taps Budweiser for sponsorship

MUMBAI: Beer brand Budweiser and the Mexican Olympic Committee have announced the brand's sponsorship of Mexico's Olympic Team. The partnership provides the country's Olympic hopefuls with valuable financial support to help with training for the upcoming 2006 Olympic Winter Games in Torino and 2008 Olympic Games in Beijing.



Anheuser-Busch VP global media and sports marketing Tony Ponturo said, "As the world's premier sporting event, the Olympic Games create an incredible source of national pride and provide Mexico's athletes with the perfect opportunity to showcase their talents to a global audience. Budweiser is proud to be a partner in the Mexican Olympic Committee's efforts to develop their country's best athletes and help each Olympic hopeful go for the gold."

The sponsorship agreement provides Budweiser with the use of Mexican Olympic Team logos and trademarks for use in advertising, point-of-sale

materials and promotional activities. Olimpico Mexicano president Felipe Munoz Kapamas says, "Training for the Olympic Games is an everyday job athletes take very seriously. Without the incredible support of sponsors like Budweiser, athletes would not have the resources to properly train for the Olympic Games. We look forward to working with Budweiser and toasting the success of our teams for years to come."



The Mexican Olympic Team earned four medals during the 2004 Olympic Games in Athens, Greece.

Budweiser's sponsorship of Mexico's Olympic Team represents the brand's on-going commitment to the Olympic Movement worldwide. More than 30 National

Olympic Committees are sponsored by Anheuser-Busch including the US and China.



Ponturo adds, "As a leading international brewer, Anheuser-Busch supports high-quality sporting events around the world. "Our association with the Olympic Games allows Budweiser to reach millions of adult beer drinkers in key international markets through a global television audience, on-site exposure

and sponsorships of national Olympic Teams."

Budweiser has been an Olympic supporter since the 1984 Olympic Games in Los Angeles. In addition, the brand is the official beer sponsor of the 2006

Olympic Winter Games in Torino and the official international beer sponsor of the 2008 Olympic Games in Beijing.

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