MAM

Turner, Mobile2Win ink interactive wireless solutions deal

MUMBAI: Turner International India Pvt. Ltd. has entered into a strategic tie-up with Mobile2win India in order to capitalise on the expanding wireless and emerging technologies business in India.

The company announced that the new short code for Turner's channels - CNN, Cartoon Network and Pogo - will be 8558.

 

Turner International India Pvt. Ltd managing director Anshuman Misra said, "Globally, wireless has become a huge industry and is a technology of the future, which can only grow. With the exponential growth of mobile users in India, wireless activity integrated with television is an exciting medium of increasing viewership, viewer interactivity and ensuring that our content is available anytime and anyplace, in an interactive and easy-to-use format, on as many platforms possible."

"In order to maintain our leadership in this rapidly changing and dynamic industry, it is imperative that we move with the times. Keeping our past successes with this medium in mind, I am positive that our association with Mobile2win will prove fruitful while adding more value to our many loyal viewers across India," he added.

Mobile2win India head – alliances Shefali Sardudkar added, "Mobile2win, with its expertise in creating effective interactive solutions and rich content will add value to Turner India by offering innovative wireless solutions to its viewers. The already popular shows and characters of Cartoon Network and Pogo will now be available on the small screen in a variety of genres, while CNN viewers can enter SMS contests as well."

Mobile2win will create SMS and IVRS solutions and also, premium mobile content like ringtones, wallpapers, themes, MMS cards and games. Going forward, Mobile2win will also create a WAP site for the Turner group, to showcase the content of Cartoon Network, Pogo and CNN that will be available for download.

Kids can now participate in SMS contests developed for Pogo’s fourth original production Bam! Bam! Bam! Gir Pade Hum and Pogo Amazing Kids Awards 2005, via the new short code 8558.

As the year progresses, Cartoon Network’s Toon Cricket 2005 will also add mobile interactivity to their promotional plans. Further, CNN will also use the medium to offer SMS contests.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/Sudhanshu-Vats-800x800.jpg?itok=eglcJLds
Viacom18 cracks down on counterfeit merchandise

MUMBAI: In its bid to counter the growing menace of counterfeit merchandise, Viacom18 Media Pvt. Ltd. had undertaken an investigation that led to a raid in Mumbai’s market Abdul Rehman Street. Viacom18 Media is one of India's fastest growing entertainment networks and a house of iconic brands that...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/Gopa%20Kumar.jpg?itok=GVGZkfZU
Isobar India Bags Digital Mandate for FOX Life and NatGeo India

MUMBAI: Isobar India has been appointed as the digital partner for Fox Networks Group's flagship channel brands, National Geographic and Fox Life. The agency will handle their digital and social media mandates. Speaking on the appointment, Fox Networks Group vice president content and...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/ITV-Inside-800x800.jpg?itok=YBE8YC5X
Music, Online and BJP crash FMCG party in weeks 1 to 6 of '17

BENGALURU:FMCG advertisers had 92.25 percent of the share of television advertisement insertions among the total TV ad insertions by top 10 advertisers across genres list in weeks 1 to 6 of 2017 (Saturday, 31 December 2016 to Friday, 10 February 2017). Of the total of 1,862,229 insertions by top...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/Robby%20and%20Thiagaraja-800x800.jpg?itok=JyAOVA96
FCB creates Blue Star 'cooling' campaign

MUMBAI: Blue Star, known for its unmatched innovation, has yet again taken the ‘Precision cooling’ of their inverter AC to a whole new level where it allows setting the temperature in decimals. The new commercial, conceptualized by FCB Interface ratifies Blue Star’s USP in the latest brand campaign...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/Mukesh-ambani-800x800.jpg?itok=RibrG5F-
Jio & Uber partner to enhance digital experience

MUMBAI: Reliance Jio and Uber have announced a strategic partnership aimed at bringing the benefits of Jio Digital Life ecosystem to their users. As part of the partnership, Jio and Uber will work together and explore various opportunities to progressively enrich and enhance the digital life...

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/Arun-Mehra-800x800.jpg?itok=P06dVLGr
WWO wins digital mandate for SRK’s Red Chillies

MUMBAI: Reliance Entertainment’s digital marketing and advertising agency, World Wide Open (WWO), has won the digital media duties of Shah Rukh Khan’s production house Red Chillies Entertainment.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/20/ultimate%20%281%29.jpg?itok=1qW0bVat
Play Games24x7 launches new TVC for Ultimate Teen Patti

India’s leading mobile games studio, Ultimate Games, has launched an exciting new TV Commercial (TVC) for its highly successful Ultimate Teen Patti app. The TVC captures the intense emotions and gameplay experienced by a Teen Patti player. Ultimate Games is a wholly owned division of Play Games24x7...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/20/Anil-Rai-Gupta.jpg?itok=UJQsh9sx
Havells India eyes consumer durables; to acquire Lloyd brand

MUMBAI: It’s made its mark in the electrical appliances and components sector, courtesy it highpowered media and advertising blitz in TV and in print. Now branding champion Havells India is looking to replicate that feat in the consumer durables business sector too. Over the weekend the company...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/fugay%20%281%29.jpg?itok=kmsUyQXU
Fugay: Playworx facilitates association with Richfeel

Fugay, the top starrer and the much-awaited Marathi comedy drama film has already hit the screens, and one of the most successful films at the box office this year. ITW Playworx, an arm of ITW Consulting, has facilitated a successful association between Richfeel and Fugay (the much-awaited comedy...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories