Wunderman wins Direct Marketing Association's Echo leadership award

MUMBAI: Wunderman, Mumbai, a part of Young & Rubicam group, has won the coveted 'Echo Leadership' award at the Direct Marketing Association (DMA) international Echo awards, 2005, in New York. This was for its work on the mailer for ICICI Prudential's SmartKid - a Child Education Plan.



The DMA International ECHO Awards are considered the Oscars of direct marketing, and are highly sought after by direct marketing agencies from all over the world. Every entry is scrutinized by the most acclaimed critics from all over the world on parameters, which include a total package of strategy, creative, database usage, planning and of course, superlative results, states an official release.



Commenting on the win, Wunderman VP Manas Mohan says, "Leading the way with creatives that 'work' has always been second nature to Wunderman, across the world. It therefore gives me great pleasure to announce that Wunderman India, Mumbai has won the coveted ECHO Leader award at the DMA International ECHO Awards, 2005.Last year Wunderman Delhi had reached the finalist position in the Echo awards and I am proud that this year we have won the Leader award, it only goes to prove our strive for excellence".

The DMA is the association of direct marketing agencies based in New York. Started in1930, The DMA International Echo Awards have honored outstanding direct response campaigns from around the world. The entries go through three rounds of meticulous and tough judging.



The selection and judging procedure for this year's awards started in April and was concluded in the first week of September. The awards ceremony was held on October 19th in Georgia, Atlanta.

Wunderman offers data solutions both in-house and through Knowledgebase Marketing, a wholly owned subsidiary and of course, best-in-class creative services. It combines broad-ranging capabilities in strategy and insights, customer dialogue and tele-services, media, interactive and promotions and mix well to deliver holistic, seamless client solutions. Its client roster includes global brands such as Ford, Microsoft, Citibank, Sears, Xerox, Roche, Telefonica, Danone, AstraZeneca, Club Med, AT&T, Burger King and Kraft.

Its clients in India include Castrol, Jet Airways, Citibank, Ford, Microsoft, Accenture and British Council among others. We create customer experiences that build brands, initiate true dialogues and drive action consistently and successfully, in offices worldwide, the release adds.

Latest Reads
Mindshare appoints M K Machaiah as chief innovation officer

MUMBAI: India’s largest full service media agency, Mindshare, a part of GroupM has appointed MK Machaiah, known as Mac, as chief innovation officer for South Asia.

MAM Marketing Brands
LG astronaut becomes the most watched ad in India this year

MUMBAI: YouTube has released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India. Together, the top 10 ads generated a whopping 200 million views.

MAM Marketing MAM
Ola gets Viraj Chouhan to head communications

MUMBAI: Cab hailing service Ola has appointed Viraj Chouhan as its chief communications officer. In his new role, Chouhan would be reporting to co-founder and CEO, Bhavish Aggarwal and will be based in Gurgaon, shuttling between the Millennium City and Bangalore.

MAM Marketing Brands
Levi's hands over media duties to OMD

MUMBAI: Following a comprehensive market review, Levi’s has appointed OMD India to handle its media duties from its Bengaluru office.

MAM Marketing MAM
Dentsu Webchutney to handle creative for Goomo

MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis network, has been assigned as the lead creative agency for, an omnichannel, travel-tech company that operates across consumer, corporate and B2B segments. The account will be managed by Dentsu Webchutney’s Mumbai office.

MAM Marketing MAM
Festival of Bharat to cast the spotlight on India

MUMBAI: History repeats itself but this time there’s a twist. A London-based investor and indophile is spellbound by India but he’s got better plans. Cory Bixler has co-founded a festival that celebrates and aims to promote India’s culture to the world - The Festival of Bharat (FoB).

MAM Media and Advertising Event Agencies
Britannia NutriChoice promotes healthy food choices

MUMBAI: Health is tough and requires a lot of sacrifice. This is the perception that deters most people from adopting a healthier lifestyle. In its new TVC campaign, Britannia NutriChoice Digestive puts forth a refreshing new point of view that when you start on your health journey, while the...

MAM Marketing MAM
Soho Square wins creative mandate for Medlife

MUMBAI: Soho Square Bangalore has won the creative mandate for MedLife, the healthcare app. The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch. Soho Square will now partner with MedLife on a journey to simplify healthcare by making the entire...

MAM Marketing MAM
Telangana govt & Oyo team up for hospitality development

The Telangana government and hospitality company Oyo have announced their intent to collaborate to develop the hospitality ecosystem in the state. Oyo’s new tech development centre was inaugurated by Telangana minister for IT, electronics and communications K Taraka Rama Rao.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories