MAM

Wunderman wins Direct Marketing Association's Echo leadership award

MUMBAI: Wunderman, Mumbai, a part of Young & Rubicam group, has won the coveted 'Echo Leadership' award at the Direct Marketing Association (DMA) international Echo awards, 2005, in New York. This was for its work on the mailer for ICICI Prudential's SmartKid - a Child Education Plan.

 

 

The DMA International ECHO Awards are considered the Oscars of direct marketing, and are highly sought after by direct marketing agencies from all over the world. Every entry is scrutinized by the most acclaimed critics from all over the world on parameters, which include a total package of strategy, creative, database usage, planning and of course, superlative results, states an official release.

 

 

Commenting on the win, Wunderman VP Manas Mohan says, "Leading the way with creatives that 'work' has always been second nature to Wunderman, across the world. It therefore gives me great pleasure to announce that Wunderman India, Mumbai has won the coveted ECHO Leader award at the DMA International ECHO Awards, 2005.Last year Wunderman Delhi had reached the finalist position in the Echo awards and I am proud that this year we have won the Leader award, it only goes to prove our strive for excellence".

The DMA is the association of direct marketing agencies based in New York. Started in1930, The DMA International Echo Awards have honored outstanding direct response campaigns from around the world. The entries go through three rounds of meticulous and tough judging.

 

 

The selection and judging procedure for this year's awards started in April and was concluded in the first week of September. The awards ceremony was held on October 19th in Georgia, Atlanta.

Wunderman offers data solutions both in-house and through Knowledgebase Marketing, a wholly owned subsidiary and of course, best-in-class creative services. It combines broad-ranging capabilities in strategy and insights, customer dialogue and tele-services, media, interactive and promotions and mix well to deliver holistic, seamless client solutions. Its client roster includes global brands such as Ford, Microsoft, Citibank, Sears, Xerox, Roche, Telefonica, Danone, AstraZeneca, Club Med, AT&T, Burger King and Kraft.

Its clients in India include Castrol, Jet Airways, Citibank, Ford, Microsoft, Accenture and British Council among others. We create customer experiences that build brands, initiate true dialogues and drive action consistently and successfully, in offices worldwide, the release adds.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/hdfc.jpg?itok=3YRjH9QH
HDFC Life chooses Music to connect with young millennials

HDFC Life Insurance Company, one of India’s largest private life insurers, launched the second edition of its successful campaign #YoungandResponsible on 15 November 2018.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/droom.jpg?itok=bhQd3GhR
Droom ramps up its marketing momentum with the launch of an integrated radio/cinema campaign in major cities across India!

Droom, India’s largest and pioneering online automobile transactional platform, has today announced the rollout of an integrated marketing campaign.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/Untitled-1.jpg?itok=oDiO2ebf
Realme introduces its new visual identity system and logo

Realme, the smartphone brand that specializes in providing high quality products for youth, launched its fully upgraded Brand Visual Identity system and Logo to provide a new visual experience and emotional connection with young consumers.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/ipsos.jpg?itok=6jYANKvt
Business Entrepreneurialism sees emergence of Social Entrepreneurialism: Ipsos Survey

According to a new survey by Ipsos, a global market research agency, the traditional definition of entrepreneurialism is now undergoing a metamorphosis of sorts and is moving from pure play business entrepreneurialism and is adding a key element of social entrepreneurialism to make a definitive...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/ooyala.jpg?itok=6PiPuYqv
OOYALA JOINS SRT ALLIANCE

Ooyala today announced that it has joined the SRT Alliance, a collaboration to continuously develop the SRT (Secure Reliable Transport) protocol and technology stack for low-latency video streaming across any network.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/pro.jpg?itok=rosHl_Ad
Producers Guild of India amends by-laws Makes it mandatory for members to implement 'The Sexual Harassment of Women at Workplace' (Prevention, Prohibition and Redressal) Act 2013 (PoSH)

Mumbai: Producers Guild of India at its Extraordinary General Meeting (EGM) on 14th November, 2018 in Mumbai unanimously passed a resolution to amend its by-laws thereby making  it  mandatory  for  all those  members  who  fall  under  the  purview  of  the  The  Sexual Harassment of Women at...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/isobar.jpg?itok=f-1TWl1m
Isobar launches Sri Lanka Operations

Isobar, the digital agency from Dentsu Aegis Network, has expanded its operations to Sri Lanka.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/sbi.jpg?itok=9bzsYWvl
SBI Life Insurance extends ‘Main se Hum’ brand campaign on ground

SBI Life Insurance, a private life insurance company in India, has collaborated with advertising startup, CupShup, known for its popular technique of converting tea and coffee cups into a platform for brands.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/OTIS.jpg?itok=4zZqxqMr
Otis India Elevates World’s Tallest Statue - Statue of Unity

Otis India is providing the vertical transport solutions for The Statue of Unity, named the world’s tallest statue standing at a height of 182 meters, spread over 20,000 square meters.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories