Wunderman wins Direct Marketing Association's Echo leadership award

MUMBAI: Wunderman, Mumbai, a part of Young & Rubicam group, has won the coveted 'Echo Leadership' award at the Direct Marketing Association (DMA) international Echo awards, 2005, in New York. This was for its work on the mailer for ICICI Prudential's SmartKid - a Child Education Plan.



The DMA International ECHO Awards are considered the Oscars of direct marketing, and are highly sought after by direct marketing agencies from all over the world. Every entry is scrutinized by the most acclaimed critics from all over the world on parameters, which include a total package of strategy, creative, database usage, planning and of course, superlative results, states an official release.



Commenting on the win, Wunderman VP Manas Mohan says, "Leading the way with creatives that 'work' has always been second nature to Wunderman, across the world. It therefore gives me great pleasure to announce that Wunderman India, Mumbai has won the coveted ECHO Leader award at the DMA International ECHO Awards, 2005.Last year Wunderman Delhi had reached the finalist position in the Echo awards and I am proud that this year we have won the Leader award, it only goes to prove our strive for excellence".

The DMA is the association of direct marketing agencies based in New York. Started in1930, The DMA International Echo Awards have honored outstanding direct response campaigns from around the world. The entries go through three rounds of meticulous and tough judging.



The selection and judging procedure for this year's awards started in April and was concluded in the first week of September. The awards ceremony was held on October 19th in Georgia, Atlanta.

Wunderman offers data solutions both in-house and through Knowledgebase Marketing, a wholly owned subsidiary and of course, best-in-class creative services. It combines broad-ranging capabilities in strategy and insights, customer dialogue and tele-services, media, interactive and promotions and mix well to deliver holistic, seamless client solutions. Its client roster includes global brands such as Ford, Microsoft, Citibank, Sears, Xerox, Roche, Telefonica, Danone, AstraZeneca, Club Med, AT&T, Burger King and Kraft.

Its clients in India include Castrol, Jet Airways, Citibank, Ford, Microsoft, Accenture and British Council among others. We create customer experiences that build brands, initiate true dialogues and drive action consistently and successfully, in offices worldwide, the release adds.


Latest Reads
Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of brands across TV channels.

MAM Media and Advertising AD Agencies
iProspect conceptualises unique digital video for ICICI two-wheeler insurance

iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

MAM Media and Advertising AD Agencies
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories