Disney Channel crowns Bangalore's Siri as Doy Princess

MUMBAI: Disney Channel's Doy Princess hunt for 'My Little Princess' has finally come to an end.

Five girls from different parts of the country have won the title of the 'Doy Princess' on Disney Channel. And what's more... 12 year old Siri N S from Bangalore has been crowned 'My Little Princess' and she went on to win a three-day trip to Hong Kong.


Saloni Mittal (Aligarh), Navpreet Kaur (Ludhiana), Uzma Sayed and Nirali Aimera (Mumbai) were the other lucky winners.

Accompanied by beaming parents to the coronation held at Mumbai, all five winners embarked on their royal journey with a chance to star in vignettes on Disney Channel, where they shared grooming tips befitting a princess with Disney Channel viewers.

The Princesses were selected based on the best drawing entry of their own imaginary Princess and the correct answer to a simple question. Disney Channel also showcased the top 25 entries till mid-September on-air with Princess hopefuls in a collage with their drawings. All contest entries received a participation certificate and Doy goodies applauding their efforts.

Walt Disney Television International (India) director marketing and communications Tushar Shah said, "This promotion on Disney Channel aimed to nurture kid’s creativity, talent and encourage them to achieve their aspirations by providing a unique gratification for girl viewers. The promotion enabled them to actually be a ‘Princess’ just like their favourite classic Disney Princesses while allowing a perfect integration of brand philosophies for both Disney and Doy Princess."

VVF Ltd vice president – personal care Piyush Jindal said, "Disney was a perfect channel for us to reach out to young consumers. We were delighted by the involvement shown by them and their equally elated mothers. By offering a quality product and by associating ourselves with a premium channel, we were optimistic about the success of this promotion and we look forward to a long term association."

Latest Reads
Big B sings acapella style for Navratna

MUMBAI: Navratna Oil, the ayurvedic therapeutic cool oil brand from the house of Emami has launched Amitabh Bachchan in a never seen avatar of an ‘acapella' singer. In a brand new music video, Big B can be seen crooning to the iconic song ‘Sar jo tera chakraye’ from the film Pyaasa in an acapella...

MAM Media and Advertising Ad Campaigns
Linc Pen encourages students taking exams

MUMBAI: Linc Pen and Plastics, one of India’s most trusted writing instruments for the last four decades with a strong presence over 50 countries, has lauded the resolution and hard work of students who are taking their board exams this year with a brand new advertising campaign, Best of Luck.

MAM Media and Advertising Ad Campaigns
JSW Steel leads fight against counterfeit steel

MUMBAI: JSW Steel, India’s leading steel producer has a new TV campaign which is a part of the company’s ongoing effort to create mass public awareness about the menace of counterfeit in the colour-coated steel products category.

MAM Media and Advertising Ad Campaigns
Gulf Oil signs Hardik Pandya as ambassador

Gulf Oil Lubricants India Limited (GOLIL), a Hinduja Group Company, has signed Indian cricketer Hardik Pandya as its brand ambassador for the company’s new business initiatives and lubricants. Pandya joins cricketing legend MS Dhoni, who has been associated with the company since 2011 as its brand...

MAM Marketing Brands
Aamir Khan becomes Vivo India's new face

After ending a two-year contract with Bollywood actor Ranveer Singh, Chinese mobile manufacturer Vivo has found its new brand ambassador in Aamir Khan. The eminent actor has been signed for Vivo’s future brand and product communication initiatives of Vivo India.

MAM Marketing Brands
Former Deloitte CMO Teresa Barreira joins Publicis.Sapient

Publicis.Sapient, the digital business transformation hub of Publicis Groupe focussed on partnering with clients to advance their business performance, has appointed Teresa Barreira as the company’s new chief marketing officer (CMO).

MAM Marketing MAM
Raymond shows that Black is Back

MUMBAI: In every man's wardrobe, his suits have a special place. They are nicely dry-cleaned, neatly hung and are properly matched with accessories from top to bottom. There is an extremely high possibility that in every man’s wardrobe, at least one of the suits (if not all) is a Raymond suit.

MAM Marketing MAM
Gatorade gets PV Sindhu to say 'never give up'

MUMBAI: PepsiCo India’s sports drink brand, Gatorade, has released a new TVC film featuring ace shuttler and olympian PV Sindhu. Sindhu highlights its commitment to keep top athletes across the world rehydrated, replenished and refuelled for better performance. Alongside her, the film also features...

MAM Media and Advertising Ad Campaigns
PointNine Lintas forays into mar-tech via Probitec

MUMBAI: Omnichannel agency PointNine Lintas has announced its foray into marketing techbologe (mar-tech) and launched the beta version of its first product, Probitec Deemed as the world’s first technology platform for activation management, Probitec is an end-to-end solution for executing and...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories