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Disney Channel crowns Bangalore's Siri as Doy Princess

MUMBAI: Disney Channel's Doy Princess hunt for 'My Little Princess' has finally come to an end.

Five girls from different parts of the country have won the title of the 'Doy Princess' on Disney Channel. And what's more... 12 year old Siri N S from Bangalore has been crowned 'My Little Princess' and she went on to win a three-day trip to Hong Kong.

 

Saloni Mittal (Aligarh), Navpreet Kaur (Ludhiana), Uzma Sayed and Nirali Aimera (Mumbai) were the other lucky winners.

Accompanied by beaming parents to the coronation held at Mumbai, all five winners embarked on their royal journey with a chance to star in vignettes on Disney Channel, where they shared grooming tips befitting a princess with Disney Channel viewers.

The Princesses were selected based on the best drawing entry of their own imaginary Princess and the correct answer to a simple question. Disney Channel also showcased the top 25 entries till mid-September on-air with Princess hopefuls in a collage with their drawings. All contest entries received a participation certificate and Doy goodies applauding their efforts.

Walt Disney Television International (India) director marketing and communications Tushar Shah said, "This promotion on Disney Channel aimed to nurture kid?s creativity, talent and encourage them to achieve their aspirations by providing a unique gratification for girl viewers. The promotion enabled them to actually be a ?Princess? just like their favourite classic Disney Princesses while allowing a perfect integration of brand philosophies for both Disney and Doy Princess."

VVF Ltd vice president ? personal care Piyush Jindal said, "Disney was a perfect channel for us to reach out to young consumers. We were delighted by the involvement shown by them and their equally elated mothers. By offering a quality product and by associating ourselves with a premium channel, we were optimistic about the success of this promotion and we look forward to a long term association."

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