MAM

ESS' 'Samsung Superskills' looks to improve format

MUMBAI: The Chappell Ganguly controversy notwithstanding cricket remains to be a medium through which brands can capture the imagination of Indians.

Consumer electronics maker Samsung which is one of the companies that has taken advantage of this for a long time has announced that its initiative Samsung Superskills will return to Star Sports.

 

 

The 13 episode show will air on Star Sports every Tuesday at 8:30 pm. The show which will be in the form of a tournament will answer questions like Who's the world's most accurate bowler? Which batsman hits the ball the furthest? Who's the best fielder? Who's the fastest runner between the wickets? and Who places the ball most precisely?

This year number of teams have been from 6 to 5 and from 4 players per team to 3. As compared to last year, the episodes have been cut in a match format i.e. Episode one sees India v/s South Africa, episode 2 again has one team playing the other. This was done to make the format interesting from the viewer's perspective and have a winner at the end of every episode.

India, Pakistan, South Africa, Sri Lanka and

West Indies battle to be the Champion at Samsung Superskills winning not the just the title but also an International holiday by Qatar Airlines.

 

 

The tournament will see Younis Khan, Lance Klusener, Shaun Pollock, Rahul David, Mohd. Kaif, Ricardo Powell, Salman Butt and others facing each other head-to-head in team and individual competition. The co-sponsors of the programme are ICI and Oriental Bank of Commerce. The official health drink is Boost and the official airline is Qatar Airways. Luminous, Hutch, Jaypee Hotels, Hindustan Times and BDM have all associated themselves with the event.

Samsung India MD Ravinder Zutshi said, "Samsung has always been at the forefront of innovation. The unique and innovative format of this programme as well as its rich content are the compelling reasons for our association with it. We are confident that Samsung Superskills will be able to build on its last year' success and will generate a huge interest amongst the growing number of cricket lovers in the country."

 

 

ESPN Software India VP ad sales and business development Sanjay Kailash said, "We provide wholesome sports entertainment viewers by showcasing various live and non-live programming on our two channels. Samsung Super Skills will add to our existing bouquet of interesting and innovative non-live programmes. With some of the biggest cricket stars participating in the contest, the programme is well poised to make interesting and engaging television-viewing for millions of ESPN Star Sports viewers who catch the excitement each week primetime"

Pakistan's coach Bob Woolmer who is one of the persons behind the creation of this concept said, "Every skill is as challenging and interesting as the other one which will test the skills of some of the best players in every sphere of a cricket. It was not easy planning and conceptualising something as innovative and unique as Samsung Superskills".

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Nishi%20Kant-800x800.jpg?itok=uIvLqDHm
Dentsu Webchutney ropes in Nishi Kant as EVP & Mumbai head

MUMBAI: Dentsu Webchutney, a digital agency from the Dentsu Aegis Network, has appointed Nishi Kant as EVP & Branch Head- Mumbai. Kant will lead the charge for the agency’s Mumbai office. He will be reporting to Dentsu Webchutney co-founder & CEO Sidharth Rao. This is Nishi’s second stint...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Promax.jpg?itok=nzXQfrVi
Promax & Small Big Idea create quirky campaign

MUMBAI: Promax has brought on board, Digital first branding agency, The Small Big Idea (TSBI), to partner with them for the upcoming awards ceremony. TSBI recently kickstarted with an innovative social media campaign to announce the key note speaker for the event.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/bjp%20%281%29.jpg?itok=p3JIhNdY
BJP, Lever rule brands, advertisers lists in Feb 2017 so far

The Bharatiya Janata Party (BJP) was the top brand in terms of television advertisement insertions for the month of February 2017 so far for weeks 5, 6 and 7 (Saturday 27 January 2017 to Friday, 17 February 2017).

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/sumanta-vikas.jpg?itok=Hc8DNKOb
HDFC Ergo hires LinTeractive

MUMBAI: HDFC Ergo General Insurance Company has appointed LinTeractive, the digital agency of MullenLowe Lintas Group, to put together a digital campaign for its two-wheeler motor insurance products. Through this campaign, HDFC Ergo aims to reach out to its consumers and communicate the importance...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/Phogat-launches-Godrej.jpg?itok=OiCtOuiL
Phogat launches Godrej Interio healthcare range

MUMBAI: Godrej Interio, India’s leading furniture and interior solutions brand, launched a new health awareness campaign-sleep@10. Launched by Olympian, Geeta Phogat, the campaign was born during the product development stage of their healthcare range. #sleepAt10 is an initiative that aims to...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/tcs%20%281%29.jpg?itok=rFDnrXZe
Japanese Super Formula: TCS named title sponsor of championship team

Tata Consultancy Services, a leading global IT services, consulting and business solutions organization, today announced that it has been named the title sponsor for team Nakajima Racing in the Japanese Super Formula Championship 2017 series.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/ashish%20%281%29.jpg?itok=y3ndaYCZ
DAN, a friend in need

InDeed, Dentsu Aegis Network’s newly launched CSR Advisory, will facilitate corporate investments by companies in Corporate Social Responsibly, through insights & a brand-led approach.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/shergill%20%281%29.jpg?itok=ot1krGRJ
Pitchfork Partners hired by Nyka Events

Nyka Events, a premier event agency based out of Mumbai, has signed on Pitchfork Partners Strategic Consulting LLP to advise them on delivering various change management initiatives the firm is currently exploring to take the organization into the next phase of its growth cycle.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/Yepme.jpg?itok=RspIrgeY
Online fashion brand Yepme expands into Europe

MUMBAI: Yepme announced its plan to expand into Europe. The company has launched uk.yepme.com to service customers across UK. The brand footprint is also being extended beyond its own webstore across Europe through presence in a large online marketplaces in the UK, Germany, Italy, France and Spain.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories