MAM

Tata Indicom launches new scheme; unveils five new handsets

BANGALORE: Mobile services provider Tata Indicom (Tata) has announced their new initiative 'Non Stop Mobile' with a catchy phrase 'Chal Chala Chal'. This scheme, applicable across twenty circles and 1500 towns where Tata has a presence, was launched simultaneously today in seven to eight cities all over India including Bangalore and Mumbai.

 

 

The new scheme comes bundled with five handsets - Indicom Star, Indicom Ace, Samsung Neo and Kyocera priced at Rs.3,999, Rs.2,499, Rs.2,999, and Rs.3,249 respectively, with the price for the Nokia 2112 bundle to be announced shortly. Theses prices are all inclusive across India and an Rs 50 talk time valid for a period of two years from the date of activation, stated an official release.

Incoming calls within the circle will be free for a period of two years from the date of activation, even if there is no balance amount left on the pre-paid subscription. During roaming the regular True Paid scheme conditions will be applicable. This Non Stop Mobile scheme will end on 30 November, the release adds.

 

 

Tata Tele Services president-marketing Harish Bhatt said during the Bangalore launch "TTL is lighting a fire in the world of mobile communications which will change the way Indians talk forever. We are deeply committed to translating the Tata vision into the field of communications bringing a fair deal and a better quality of life to millions of Indians with this unique service."

Tata has a new television commercial (TVC) created by MacCann creative head Prasoon Joshi starring Tata's new ambassadors - the husband and wife duo of Ajay Devgan and Kajol up its sleeve to promote the new scheme.

 

 

In the TVC, Kajol (Sweety) is a newsreader on a presently fictional Tata Mobile News Channel who announces the public reaction to the 'Non Stop Mobile' scheme and takes us to colleague Bankleshwar Prasad (Ajay Devgan) who is in Goa via live video. The camera pans a jubilant mob surrounding Devgan who announces the excitement around the 'Non Stop Mobile', and urges all to sing a number from the film Bobby. The camera now pans back onto the news studio and catches an embarrassed Kajol swaying to the tune of this number. The TVC ends with the catch line Chal Chala Chal mouthed by Devgan.

A budget of Rs.30 - 40 million has been earmarked for the campaign 'Non Stop Mobile' including TVC's, according to Bhatt.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/Pallavi-Goorha-Nisha_Sara_Jose.jpg?itok=W8TGSvvV
PG Communication wins Faber Castell PR mandate

MUMBAI: Faber-Castell India, a leading stationery brand, recently awarded its PR mandate to PG Communication. As part of the mandate, the agency will be providing strategic communications services to further strengthen the Faber-Castell brand equity in India.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/Amit_Chopra.jpg?itok=yANU5H5U
Star Bharat's Dusshera campaign shows why Dhoni, Mithali and Devgn advocated 'Burn your Fears'

MUMBAI: Star Bharat has unveiled a campaign to further communicate the channel philosophy and inspire the nation to be fearless. Maestro A.R. Rahman’s signature music for Star Bharat is used in these films adding further weight to the thought, Bhula de Darr.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/jewellery.jpg?itok=opHm5qPy
eCommerce, jewellery brands among most advertised on television

BENGALURU: The annual ‘Big Billion Day’ and ‘Great Indian Festival sale’ will be back soon – and the respective players are quite noisy about them on television. Innovative creatives, rehashes of previous creatives are back to announce the big great deals that will be on offer. Flipkart’s annual...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/Mallikarjun_Das.jpg?itok=_JhJF1IK
Publicis co Starcom wins Godrej & Boyce mandate

MUMBAI: Starcom, in a significant development, has won the media business of Godrej & Boyce and will handle their appliances, furniture and securities portfolio. The mandate covers all media other than digital. The business was won as part of a highly competitive media review.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/Martin_Sorrell.jpg?itok=p8zigxas
Martin Sorrell on how WPP is combating ad world slowdown

MUMBAI: It’s been sometime that we have got to listen to advertising heavyweight and guru Martin Sorrell’s unique insights. For those who have missed him, he’s still at his vintage best. The WPP CEO shared his worldview on what’s impacting the advertising business and how the industry is...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/18/Shamsuddin-Jasani.jpg?itok=9ePPDEXA
Isobar India wins Godrej & Boyce digital media mandate

Isobar India has been appointed as the digital partner for Godrej and Boyce, following a multi-agency pitch.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/18/south.jpg?itok=e_iNo2fW
South Indian Bank TVC shows how to safeguard your account

MUMBAI: South Indian Bank has launched a TV commercial to promote the Digital E-lock facility in the bank’s mobile app called SIB Mirror Plus. It has been conceptualised and produced by Blackswan India and directed by co-founder Pradeep Menon. Digital E-lock is a feature that lets South Indian Bank...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/18/Flipkart.jpg?itok=t2IHnzgc
Flipkart announces new 'sale' through hilarious TVF video

MUMBAI: In TVF's From Papa with Love, Bhatiaji (Gajraj Rao) generously tells Jeetu (Jitendra Kumar) to ask whatever he wants as his birthday gift.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/18/OMAN.jpg?itok=aXQTBDtO
Oman is an Indian wedding destination and more, new ad shows

MUMBAI: Oman Tourism has announced the launch of its global advertising campaign for the upcoming season which will go live today (Monday) on television and other digital platforms. The campaign captures the essence of Oman at different levels and highlights diverse aspects of the destination.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories