MAM

rmg David to drop 'rmg' at the 'Topless double decker bus ride'

MUMBAI: Ever thought that a bus conductor would drop in at your office to invite you for a party and hand you over the invite, which looked like the big momma of an ordinary bus ticket? No, right? Neither did we. But that's exactly what happened today.

And that's the "David-thing" the gang at rmg David have thought up.

 

The agency, which is about to re-launch itself, is planning to drop 'rmg' from it's name and will henceforth be called 'David.' This whole out-of-the box exercise was undertaken to invite people for the announcement party.

The party, which is being called the "Topless Double Decker Bus Ride" will be held on 17 October. What's more, media professionals will be taken for a ride on a "Topless Double Decker" around Mumbai's Marine Drive, while the agency will (as the invite mentions) "talk and serve delicious food with cool drinks followed by dinner."

 

Now to go back to the "supposed" bus conductor, who came with the invite (We later learned that he was a client servicing guy from rmg David. He had us fooled for a minute, all thanks to the brilliant get up with the non-shaven look). Attired in full uniform coupled with the aluminum ticket holder, he removes one big ticket from there, punches it on the area where '17' is typed and hands it over. Then he rattles off a couple of lines in Hindi asking us to be there at a particular time.

The bus ticket invite for rmg David's Topless Double Decker Bus Ride

 

Speaking to Indiantelevision.com on the inception of this idea, rmg David country head and national creative director Josy Paul says, "Everyone throws parties at ballrooms in five star hotels. There's nothing new about that. We constantly ask ourselves this -- 'What is the David thing we are going to do today?' and this idea seemed to be a logical extension to that. There will be a whole lot of action and excitement on the bus party."

Reluctant to speak more on the name change and the formalities attached to it, Paul says that since the brand name 'rmg' belongs to the JWT group, they wanted to move away from it and have a distinct identity of their own. "There are a lot of things attached to the name change and we will be unveiling them at the party," he says.

Being in the mad ad world, one always has to stay ahead in the race and make their creative juices overflow. Earlier this year, when erstwhile Everest Integrated Communications was planning to re-launch itself as Everest Brand Solutions, the agency had sent out a telegram informing about the 'critical condition' of Everest Integrated Communications followed by a letter from the the registrar of birth and death informing about the sad demise of the agency. Printed behind this was the venue of the condolence meeting, which was to be held at the Hilton Towers in Mumbai.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/harshik-800x800.jpg?itok=EcZrcw78
'Make Love Not Scars', advocates Ogilvy

Building on the worldwide success of its #EndAcidSale campaign for Make Love Not Scars last year, Ogilvy has launched a powerful new campaign to benefit the cause of acid-attack survivors.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/abhik-800x800_0.jpg?itok=cgbiWP3H
Ogilvy to creatively project Dominar's supremacy

Ogilvy India won the prestigious business of this new brand Bajaj Auto’s Dominar 400 after a rigorous pitch process lasting over two months.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/gautam-800x800.jpg?itok=X1eVVuJA
Rentomojo hires Dentsu Webchutney digital

In its rapid path to becoming a platform where you can subscribe to furniture and appliances for a period of your choice, Rentomojo - founded by Geetansh Bamania - has signed Dentsu Webchutney to shape its digital agenda.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/rajdeepak-das-800x800.jpg?itok=3RnxG_s1
Bajaj V launches Invincible Indians; for everyday heroes

Bajaj V's initiative titled ‘Invincible Indians: Stories that Invoke Pride Everyday’ will uncover stories of ordinary Indians who, by dint of their resolve and determination, performed extraordinary acts in the service of society.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/gunjan-800x800.jpg?itok=lLrM1v_c
Taproot springs a design Myntra

Myntra, India's leading platform for mass premium fashion will be launching a multi-media campaign by the end of this week, revealed Myntra Fashion chief marketing manager Gunjan Soni.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/oppo-800x800.jpg?itok=kgIuDxG-
Oppo shines at Emerging Brand Award 2016

Chinese smart phone Oppo has won the Emerging Brand Award at World Marketing Congress Global Brand excellence awards for 2016. The brand has been associated with its successful promotion of Selfie Expert smartphones and strong connection with young consumers in 2016.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/Noomi-Mehta.jpg?itok=SAICBLC7
India's Noomi Mehta joins FEPE International board

MUMBAI: Noomi Mehta has been elected to the board of international out of home association FEPE International. He is the first representative from India’s out of home industry to sit on the FEPE board.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/MTV-uncovers.jpg?itok=PMJoFDsP
MTV uncovers #CoverBeforeLover

MUMBAI: MTV is the universe of the young and has the final word on everything related to youth. This time around too the biggest, boldest and bravest youth channel has launched a new campaign on World AIDS day with a message #CoverbeforeLover. As a nation, we are obsessed with encasing everything...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/30/brian-800x800.jpg?itok=Xh0YL_OC
GroupM's new suite [m]Platform to make media planning flexible

GroupM has launched an advanced technology suite of flexible media planning applications, data analytics and digital services titled [m]Platform. The platform will improve advertisers’ ability to use audience-defining insights from hundreds of data sources to find and communicate with their...

MAM Media and Advertising AD Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories