MUMBAI: Spice Telecom launched the video tones service, which is a personalised mobile video service where the subscriber will be alerted of an incoming call by a video clip instead of the traditional ring tone or merely a musical tone.

Subscribers can personalise different video tones for different callers and also change the video tones when they want to. The service was launched amidst a select gathering by Spice Telecom Punjab general manager marketing Mukul Khanna.

Video tone application is handset dependent and will be installed only the handset has the configuration to support it.

Subscriber can also set as video tone any video that they already have in their handset. Video tone application is available for free download for a limited period of time. On the other hand, each video download will be charged at Rs 30.

Spice subscribers can set SMS tones, which will alert them when they receive a SMS. To set SMS tones subscribers need to download SMS ring tones on their handsets. A choice of polyphonic and monophonic tones for SMS tones are available. Polyphonic SMS Tones are available at Spice's GPRS portal and are charged at Rs 15 per download. A monophonic SMS tones can be downloaded by dialing *555# at a fee of Rs 8 per download.

Khanna said, "Ring tone services have come a long way from the days of the boring Tring-Tring to Mono Tomes, Sing Tones, True Tones and now Video Tones. We are pleased to present to our subscribers the latest technological innovation in Call Alert applications - the Video Tones. Spice subscribers will now be able to personalise their phone, and experience not only seamless communication but also entertaining video clips of their choice every time the phone rings."