Fifa to make elaborate presentation at Soccerex seminar in Dubai

MUMBAI: Footballs' governing body Fifa will make an elaborate presentation at Soccerex a football seminar and exhibition which covers sponsorship and other issues.

The event takes place from 13-15 November 2005.



The marketing and TV division of Fifa will be hosting two sessions. The first session will focus on licensing. This will include an overview of Fifa's licensing activities including the 2006 Fifa World Cup, a case study on Fifa Quality Concept for Artificial Turf and an introduction to Fifa’s plans for 2007 and beyond.

The second session will include an overview of FIFA's commercial activity, and in particular the commercial opportunities and process regarding future rights in new media and television, in particular, the tender process for the World Cup television rights in Asia later this year.

The presentation will be made by Fifa TV and marketing director Jerome Valcke, Fifa licensing head

Joelle Macoin, Fifa new media head Charles-Henry Contamine.



Soccerex is the global business convention for football – a place to learn, network and do business with the worldwide industry. Or as Fifa president Joseph S. Blatter stated, "As the only dedicated B2B professional football convention of its kind, Soccerex offers the perfect platform for all stakeholders in the game - clubs, players, managers, service providers and other experts - to come together in a single location that has become a major hub between East and West”

The Soccerex Exhibition will have over 150 exhibitors from all over the world, and with major pavilions from Germany, South Africa, UK, Saudi Arabia and Spain showcasing their services. The Global Football Conference sees influential figures in the world of football discussing the latest issues. The gala dinner and awards ceremony is the social highlight of the convention where individual achievements are recognised by the world of football.

There will also be a Soccerex Football Festival. This is a one day football extravaganza with skills sessions, coaching demonstrations, 5-A-side games, beach soccer babes, freestyle performances, penalty shoot outs, music, entertainers, promotions and giveaways. It is basically a celebration of all things football. Celebrity participants include: Gerard Houllier, Sir Bobby Robson, Eric Cantona, Leonardo, Pierluigi Collina and Brian Robson.

Latest Reads
Piramal promotes super loans in latest campaign

MUMBAI: Piramal Housing Finance has launched a series of TVCs to promote super loans by the company. Piramal Housing Finance head of sales and marketing Mayank Jain says, “Tagvinnatti team has been a delight to work with. Along with their remarkable servicing skills, they bring rich experience and...

MAM Media and Advertising Ad Campaigns
HSBC's global media business moves to Omnicom's PHD from WPP

MUMBAI In a major blow to WPP, HSBC Bank has handed over its global media business to Omnicom’s PHD. The agency won the business following a review which began in January along with Mindshare and Dentsu. In a press statement, HSBC said, “We have selected PHD as our preferred media planning and...

MAM Marketing MAM
Treebo appoints Nishant Gupta as head of brand & marketing

MUMBAI: Treebo Hotels, a budget hotel chain, has appointed Nishant Gupta as the head of brand and marketing. It has an inventory of 10,000 rooms and 400 hotels in over 85 cities. Gupta is a marketing professional with over 10 years of experience in brand and category building. At Treebo, he will...

MAM Media and Advertising People
IndiaMART assigns communication mandate to Happy Mcgarrybowen

Online marketplace IndiaMART that connects buyers and suppliers, has assigned its communication mandate to Happy mcgarrybowen. The agency, from the house of Dentsu Aegis Network, won the account following a multi-agency pitch.

MAM Media and Advertising Account
Goodknight puts an end to coils with new power chip

Household insecticide brand, Goodknight, has launched its latest innovation ‘Goodknight Power Chip’. Its new television commercial understands the emotions of a mother and her plight to protect her family from the mosquito menace.

MAM Media and Advertising Ad Campaigns
Kalyan Jewellers brings Shweta Bachchan on board

After having Amitabh Bachchan and Aishwarya Rai-Bachchan as brand ambassadors for the longest time, jewellery brand, Kalyan Jewellers, has roped in Shweta Bachchan Nanda as an influencer. She will feature in the brand’s latest TV campaign along with her father Amitabh Bachchan, who has been Kalyan...

MAM Media and Advertising People
Chatterbox launches marketing platform with influencers

MUMBAI: Today, brands are shooting in the dark when it comes to knowing which influencers to tap. Influencer marketing is the fastest growing marketing approach being favoured by brands, but a majority of brand budgets for it is not spent efficiently. There is a rising class of new influencers,...

MAM Marketing MAM
Bajaj Finserv celebrates fitter lifestyle

MUMBAI: Bajaj Finance Ltd, the lending arm of Bajaj Finserv has launched a campaign #FitForLife Fest to offer fitness and wellness products on no cost EMI option.

MAM Marketing Brands
RTB House opens AI Marketing Lab for advertisers

MUMBAI: RTB House, a global company providing retargeting technology with top online advertisers has opened a new research division called AI Marketing Lab. The lab will research and develop cutting edge mar-tech solutions for both publishers and advertisers.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories