Fifa to make elaborate presentation at Soccerex seminar in Dubai

MUMBAI: Footballs' governing body Fifa will make an elaborate presentation at Soccerex a football seminar and exhibition which covers sponsorship and other issues.

The event takes place from 13-15 November 2005.



The marketing and TV division of Fifa will be hosting two sessions. The first session will focus on licensing. This will include an overview of Fifa's licensing activities including the 2006 Fifa World Cup, a case study on Fifa Quality Concept for Artificial Turf and an introduction to Fifa’s plans for 2007 and beyond.

The second session will include an overview of FIFA's commercial activity, and in particular the commercial opportunities and process regarding future rights in new media and television, in particular, the tender process for the World Cup television rights in Asia later this year.

The presentation will be made by Fifa TV and marketing director Jerome Valcke, Fifa licensing head

Joelle Macoin, Fifa new media head Charles-Henry Contamine.



Soccerex is the global business convention for football – a place to learn, network and do business with the worldwide industry. Or as Fifa president Joseph S. Blatter stated, "As the only dedicated B2B professional football convention of its kind, Soccerex offers the perfect platform for all stakeholders in the game - clubs, players, managers, service providers and other experts - to come together in a single location that has become a major hub between East and West”

The Soccerex Exhibition will have over 150 exhibitors from all over the world, and with major pavilions from Germany, South Africa, UK, Saudi Arabia and Spain showcasing their services. The Global Football Conference sees influential figures in the world of football discussing the latest issues. The gala dinner and awards ceremony is the social highlight of the convention where individual achievements are recognised by the world of football.

There will also be a Soccerex Football Festival. This is a one day football extravaganza with skills sessions, coaching demonstrations, 5-A-side games, beach soccer babes, freestyle performances, penalty shoot outs, music, entertainers, promotions and giveaways. It is basically a celebration of all things football. Celebrity participants include: Gerard Houllier, Sir Bobby Robson, Eric Cantona, Leonardo, Pierluigi Collina and Brian Robson.

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