Fifa to make elaborate presentation at Soccerex seminar in Dubai


MUMBAI: Footballs' governing body Fifa will make an elaborate presentation at Soccerex a football seminar and exhibition which covers sponsorship and other issues.

The event takes place from 13-15 November 2005.



The marketing and TV division of Fifa will be hosting two sessions. The first session will focus on licensing. This will include an overview of Fifa's licensing activities including the 2006 Fifa World Cup, a case study on Fifa Quality Concept for Artificial Turf and an introduction to Fifa’s plans for 2007 and beyond.

The second session will include an overview of FIFA's commercial activity, and in particular the commercial opportunities and process regarding future rights in new media and television, in particular, the tender process for the World Cup television rights in Asia later this year.

The presentation will be made by Fifa TV and marketing director Jerome Valcke, Fifa licensing head

Joelle Macoin, Fifa new media head Charles-Henry Contamine.



Soccerex is the global business convention for football – a place to learn, network and do business with the worldwide industry. Or as Fifa president Joseph S. Blatter stated, "As the only dedicated B2B professional football convention of its kind, Soccerex offers the perfect platform for all stakeholders in the game - clubs, players, managers, service providers and other experts - to come together in a single location that has become a major hub between East and West”

The Soccerex Exhibition will have over 150 exhibitors from all over the world, and with major pavilions from Germany, South Africa, UK, Saudi Arabia and Spain showcasing their services. The Global Football Conference sees influential figures in the world of football discussing the latest issues. The gala dinner and awards ceremony is the social highlight of the convention where individual achievements are recognised by the world of football.

There will also be a Soccerex Football Festival. This is a one day football extravaganza with skills sessions, coaching demonstrations, 5-A-side games, beach soccer babes, freestyle performances, penalty shoot outs, music, entertainers, promotions and giveaways. It is basically a celebration of all things football. Celebrity participants include: Gerard Houllier, Sir Bobby Robson, Eric Cantona, Leonardo, Pierluigi Collina and Brian Robson.

Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories