ICICI Bank uses golf to connect with high networth clients

MUMBAI: ICICI Bank which claims to be India's second largest bank has launched the ICICI Bank Private Banking Masters 2005.


This is a golf tournament and is targetted at over 100,000 high net worth clients of ICICI Bank's Private Banking division. This tournament will be the largest domestic invitational amateur golf event to be conducted in India states the company.

The 15-city event is scheduled to kick start in Delhi at the challenging Golden Greens Golf Resort, Gurgaon, today 8 October, 2005. The tournament will be played in four major metros and also across other cities - Pune, Bangalore, Jamshedpur, Bhubaneshwar, Ludhiana, Chandigarh, Jaipur, Lucknow, Kochi, Coimbatore and Baroda. Two winners from each city will be selected for the finals, which would be held in April 2006.

The bank says that its private banking business has posted a significant growth, which has been possible due to its wide range of products, technological advantage, client focus and a nationwide reach. To carry forward this legacy ICICI Bank Private Banking has launched this golf tour, which will enable its privileged customers to be part of this sporting event.



ICICI Bank executive director Chanda Kochhar said, "Private Banking is an integral part of ICICI Bank's future growth strategy and we are committed to cater to the needs of the high end client base. Within a short span of three years we have become the largest private banking business unit in the country and offer private banking products and service in over 200 cities in India. Customer focus and the ability to deliver the widest range of products are the cornerstones of our success. The ICICI Bank Private Banking Masters 2005 tour is one of the many ways to thank our clients."



ICICI Bank head private banking Arpit Agarwal says, "In the game of golf, the right equipment, strategy, skills, keeping your head down and the ability to read course conditions ultimately lead to success. This is similar to Private Banking where the credibility of the advisor, quality of advice, expertise to analyse market conditions delivered through the right product mix leads to long term achievement of financial goals."

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