MAM

Hercules to sponsor India’s first mountain biking race

MUMBAI: Hercules which manufactures Mountain Terrain Bikes in India will be the title sponsor for India’s first mountain biking race.

The event will will be held in Himachal Pradesh from 6-14 October 2005. Over 60 top international and Indian riders will compete against each other and nature for the Hercules MTB Himachal champion title.

 

 

The event is being marketed and promoted worldwide by IMG/TWI. IMG/TWI will produce broadcast this event on Trans World Sport reaching 260 million households over 131 countries worldwide. IMG/TWI will also broadcast this event via SNTV. In India, the event will air on Ten Sports.

Hercules MTB Himachal has been conceptualised and organised by Himalayan Adventure Sports and Tourism Promotion Association (Hastpa). The organization works towards sustainable tourism development in the state of Himachal Pradesh. Hastpa is organising the race under the aegis of the International Mountain Bicycling Association and the event is supported by the Department of Tourism, Government of Himachal Pradesh.

 

 

IMG/TWI South Asia MD Ravi Krishnan said, “We are proud to be associated with India’s first ever mountain biking race. The Hercules MTB Himachal challenge will be responsible for heralding a new era in this popular sport that is growing by leaps and bounds worldwide. We are thankful to Hercules for their support to the event. I am certain that their association with the event will take it to great heights.”

Races will be held in the following categories – Men, Women, Masters, and Teams. After the final stage, times will be calculated to determine the Hercules MTB Himachal champion. Over the next few years the Hercules MTB Himachal race aspires to evolve to the stature of the Trans Alps Challenge held in Europe and the Trans Rockies Challenge in Canada.

 

 

The Hercules MTB Himachal is a mountain cycling adventure and an endurance race. Starting from Shimla, tomorrow 6 October, over 60 amateur and pro riders are estimated to grind their way back and forth over the beautiful landscape while bouncing, grunting and pedaling through 480 kilometers of wilderness trails. It will be a test of physical endurance and mental determination for mountain cycling enthusiasts from India and abroad. The event passes through the venue of the celebrations of the famous Kullu Dusshera and the prize distribution will be held on October 14 in Manali at the Mountaineering Institute auditorium. Honourable Chief Minister Raja Virbhadra Singh will be the chief guest.

Hastpa president Mohit Sood said, “We are working towards promoting Himachal as the best adventure tourism destination in the world. Through this event we want to present to the world the potential of the Himalayas and how it can be nurtured by way of promoting the ecologically and environmentally friendly sport of mountain biking which has tremendous potential to grow in this part of the Himalayas.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/yannic.jpg?itok=pWYoYT0q
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Maaza_Gold_0.jpg?itok=xz_AR_Ph
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Cipla.jpg?itok=2lTgIAb-
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Piyush_Prasoon.jpg?itok=SCLgUghV
Cannes Lions awards lifetime achievement to Piyush & Prasoon Pandey

MUMBAI: Ogilvy South Asia executive chairman and creative director Piyush Pandey and film director Prasoon Pandey will both be honoured with the Cannes Lions’ Lifetime Achievement Award, the Lion of St Mark.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Expedia.jpg?itok=kmyHvnv3
Expedia asks you to try it out

MUMBAI: Online travel agency, Expedia has launched its new ad campaign for Indian consumers themed- What a pleasant surprise! The ad conceptualised by Taproot Dentsu, the creative agency from Dentsu Aegis Network, aims to acquire new shoppers and customers to the site and get them to try Expedia.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/ashish.jpg?itok=HlTUycGQ
India is 18-24 months away from an inflection point: Ashish Bhasin

Today’s advertisers aren’t short of options to choose from through which they can get a message across. But the difficult task at hand is to identify the one that allows optimisation of reach and viewership.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/Horlicks.jpg?itok=E4OJGI1S
Horlicks urges women to #StandStrong

MUMBAI: Women’s Horlicks has introduced its latest campaign featuring the new face of the brand, Taapsee Pannu. The initiative seeks to bring to the fore the issue of bone health among women in India and envisions to make them #StandStrong in following their passions.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/savlon.jpg?itok=394aS9Bm
Savlon shows reality of mother's love

Savlon, a health and hygiene brand from the house of ITC has launched a campaign ‘Bharosa Maa Sa’. It is a heartfelt tribute to the healing touch of mothers highlighting a simple moment of truth that every individual relates to.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/M%20K.jpg?itok=lxg-i-zi
Mindshare appoints M K Machaiah as chief innovation officer

MUMBAI: India’s largest full service media agency, Mindshare, a part of GroupM has appointed MK Machaiah, known as Mac, as chief innovation officer for South Asia.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories