Nimbus ropes in Kingfisher as Challenger Trophy sponsor

MUMBAI: Sports marketing firm Nimbus Sport has announced that it has signed on Kingfisher to be the title sponsor for the upcoming cricket event - Challenger Tophy. Zee Sports is broadcasting the series.



Nimbus Sport president Satish Menon says, "The tournament will be called the Kingfisher Challenger Series for NKP Salve Trophy. Good times are here again for Indian cricket with the return of Tendulkar and it is most appropriate to have Kingfisher as the title sponsor." The event consists of 4 One Day matches, all day night, between 10 - 13 October 2005 at Mohali.



Nimbus Sport has also announced that this is the first time that any domestic Indian tournament has secured a global broadcast footprint. The event will be telecast in USA on Direct TV, in Canada on ATN, in UK and Europe on Zee TV and in the Middle East on Ten Sports. It is also to be streamed live on the internet through and near live clips will be broadcast on mobile handsets in India.



Nimbus Sport in producing the event and will use super slow motion cameras, Alston Elliot graphics and EVS based replays.

The commentary team is Srinath, Arun Lal, L Sivaramakrishnan and Ayaz Memon. Sports Television VP James Rego says, "We are treating this as a full blown international series and viewers can expect international standard coverage."

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