MAM

FritoLay launches reduced fat product for kids

MUMBAI: Snack brand FritoLay India has launched a 25 per cent Reduced Fat variant of Cheetos. the new product offers its young consumers a ?Non-Fried? variant with the same taste.

 

 

FritoLay India marketing director Sucheta Govil, said, ?The health and diet consciousness movement amongst consumers has been growing rapidly. It has been our endeavour to provide consumers with informed choices and we have launched ?Cheetos ?25% Reduced Fat?, a ?non-fried?, product to give them more options.

 

 

"The launch of ?25 per cent reduced fat Cheetos? is in line with the company?s other similar initiatives like introducing nutritional labelling ahead of legislation, removing monosodium glutamate (MSG) from all it?s products. Brand Cheetos is also currently running a school programme across 400 schools in India promoting healthy lifestyles amongst kids."

 

 

Kids brand Cheetos offers a range of shapes and flavours such as Masala Balls, Tangy Loops, Saucy Cheese-X's and O's (shapes), Krunchy Triyums and Tangy Clouds.

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