MAM

Wavelength bags duties of Heena Intl Tours and Travels

MUMBAI: The Kolkata based Wavelength Communications has bagged the creative and media duties of the international and domestic travel and tourism company, Heena International Tours and Travels, in Mumbai.

 

 

The pitch was held in August. The size of the business is estimated to be around Rs 10 million.

Wavelength Communications business development manager Kajori Jain said, “Heena International Tours and Travels didn’t have a clear positioning so far. What we offered them was a way to revamp their entire brand communication. In addition, the client also liked our previous work on Club 7 Holidays.”

 

 

The communication mix for the new campaign will include press, outdoor, hoardings at prime localities, direct marketing, events, website development.

 

 

Heena International Tours and Travels has a presence in Mumbai, Ahmedabad, Bangalore and Surat. It plans on becoming a national brand soon.

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