Tanishq launches ‘New Tales of Tradition’ campaign

MUMBAI: Jewellery brand Tanishq has launched ‘New Tales of Tradition’, its new campaign for the festival season. The campaign presents a kaleidoscopic snapshot of the charm, grandeur and allure of India through a range of traditional jewellery.



The designs draw inspiration from the captivating Indian past that has captured the imagination of generations. Tanishq states that it has created a line of exclusive jewellery that reflects the imagery and styles from across the Indian sub continent. The designs portray the sensibilities, aura and beauty of the traditional forms of Indian jewellery. This selection aims at capturing the sparkling magic of diamonds, the ethnic splendor of pure 22K gold, and multi-hued glamour of Kundan across its new offerings of Taj, Temple and Rajputana jewellery



The Tanishq New Tales of Tradition campaign highlights the progressiveness of the Indian woman who is very strongly connected to her roots and yet knows how to express her individuality. The television commercial picks on one of many such instances in the Indian woman’s life. Set in a 1920’s Bengali household, the commercial provides a vignette into the traditional life of the female protagonist and how she maneuvers her way into getting what she wants. The company states that it is to adorn this evolved woman that Tanishq Design Studio has come up with a dazzling array of jewellery, which takes inspiration from the past.



Tanishq COO Venkataraman said, “Through our new campaign we have tried to realise the potential of a vital segment of the jewellery industry that enjoys great acceptance and promises a tremendous future. Our marketing acumen has helped us understand the market dynamics and create an innovative range of jewellery that caters to the latent demand for distinct products.”

Tanishq which positions itself as India's only national jeweller offers gold and gem-set jewellery (in 22 and 18 carat gold) in over 6000 traditional, western and fusion looks. The Tanishq retail chain currently includes 75 boutiques in 55 cities, making it India's first and largest jewellery retail store chain.

Latest Reads
Indigo Nation awards digital mandate to Social Kinnect

MUMBAI: To build a stronger brand connect with the younger generation, and to seamlessly bridge the gap between online and offline audiences, Indigo Nation has awarded Social Kinnect the duties to manage its digital mandate.

MAM Media and Advertising Account
Flipkart, Hotstar announce new ad platform ‘Shopper Audience Network’

Flipkart and Hotstar recently announced the launch of Shopper Audience Network, Flipkart’s new ads platform that allows brands to connect with customers through personalised TrueIntent video ads on Hotstar.

MAM Marketing Brands
Ananda Dairy launches awareness campaign for packed paneer

Ananda, one of the leading dairy products manufacturing company, recently launched its new awareness campaign to educate customers about the benefits of consuming a packed paneer v/s loose paneer.

MAM Marketing MAM
Signpost India Invites brands to come together for Save the Tiger campaign

Nagpur, the “Tiger Capital of India” is all set to don a refreshing new look by Signpost India, in active collaboration with Forest and Revenue Department of Maharashtra.

MAM Media and Advertising Ad Campaigns
Cadbury Dairy Milk launches campaign for 70-year celebration

Cadbury Dairy Milk recently completed 70 years in India and to celebrate the occasion, Mondelez has launched a new campaign for India’s favourite chocolate.

MAM Marketing MAM
Big B faces the heat for Kalyan Jewellers TVC

Kerala-based jewellery chain, Kalyan Jewellers' latest TVC featuring Amitabh Bachchan and his daughter, has been termed as “disgusting” and aimed at creating distrust in the banking system by the bank union, according to a report by Mint.

MAM Media and Advertising Ad Campaigns
Laqshya Media Group creates India’s largest billboard for Jeep Compass

Laqshya Media Group has partnered with Jeep India to create India’s largest outdoor media installation for its iconic Compass on one of the busiest national highways of India which connects two major cities, Mumbai and Pune.

MAM Media and Advertising Ad Campaigns
Honor launches new ad with Bhumi Pednekar

Honor, the e-brand of Huawei, has kick-started Honor 9N #NoOrdinaryBeauty campaign in collaboration with Bollywood actress Bhumi Pednekar.

MAM Media and Advertising Ad Campaigns
Seenu Kurien joins Carnival Cinemas as VP sales and marketing

Carnival Cinemas, a motion picture exhibitor, today announced the appointment of Seenu Kurien as VP- sales and marketing.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories