Carat USA signs deal with Nielsen Monitor-Plus

MUMBAI: Nielsen Monitor-Plus, the advertising intelligence service of US media research organisation Nielsen Media Research has announced that it has signed a multi-year renewal agreement with Carat USA, to be the agency's provider of advertising information services.



Under the multi-year agreement, Nielsen Monitor-Plus will continue to supply US competitive advertising intelligence to Carat US. According to industry sources, Carat USA is the fourth largest worldwide agency and 8th largest in the US with billings of $5.22 billion. Nielsen Monitor-Plus already provides advertising information to a number of the top U.S. advertising agencies including Omnicom, Starcom MediaVest Group, Mediacom, and MPG.



Carat US is the latest major client to sign for Nielsen Monitor-Plus, the American advertising information service of Nielsen Media Research. Other recent agency wins include Dailey & Associates, Crispin Porter Bogusky, The Vidal Partnership, Colle+McVoy, Dieste Harmel Partners, and Zubi Advertising.


Nielsen adds that many of the world's leading advertising organizations rely on Nielsen Monitor-Plus for their competitive advertising intelligence. In all, Nielsen Media Research provides advertising information services in more than 30 of the world's leading advertising markets, including the world's largest market, the US. Through a network of affiliates, coverage is extended to more than 70 countries, representing 85 per cent of the world's advertising spending.


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