Godrej consolidates its tea brands under Godrej Tea

MUMBAI: In a rebranding exercise, Godrej Tea Ltd, part of the Rs 55 billion Godrej Group, is replacing its existing tea brands - Noble House and Chai House - with a single brand - Godrej Tea.



As part of its phase-wise marketing strategy, Godrej Tea, will first enter into northern markets, like UP and Uttaranchal, followed by the rest of the Indian markets.



Godrej Tea LTD director A Mahendran said, "We are looking at gradually growing our presence with the launch of a single brand - Godrej Tea. We plan to take this launch across the country in phases. This may take some time but I believe that we have a product, which consumers will like - a strong blend tea that is invigorating and yet not bitter on the palate. This is also in sync with our brand positioning 'Kadva Nahin Kadak Tea'."


Godrej Tea will be supported by the marketing and distribution tie-up with Jyothy Laboratories to ensure that the product reaches the maximum number of consumers through over one million outlets across the country in the shortest time with retailers being regularly serviced with fresh tea.

Available in a new red colour packaging, Godrej Tea is offering an innovative introductory offer for the first time in the tea industry - two free Ujala Supreme 30 ml bottles on the purchase of 250 gms of Godrej Tea pack. Godrej Tea will be available in poly and carton packs and is priced at Rs 44 and Rs 47.

It will also be available in low unit outlay packs of Rs 5 and Rs 10 to service consumers in smaller towns and rural areas to experience its unique blend of tea.

Latest Reads
Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of brands across TV channels.

MAM Media and Advertising AD Agencies
iProspect conceptualises unique digital video for ICICI two-wheeler insurance

iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

MAM Media and Advertising AD Agencies
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories