Chandradeep Mitra is new president of OMS

MUMBAI: Chandradeep Mitra has been appointed as the president of Mudra's media agency Optimum Media Solutions (OMS).

Mitra will be based out of Mumbai and will report to Mudra managing director and CEO Madhukar Kamath.

On the other hand, Sandeep Vij, who was heading OMS as president will continue to remain with the group and will be handling specific group assignments.



Speaking to on his mandate at OMS, Mitra said, "The first on my priority list to set up OMS' own research and knowledge unit as I feel it is essential for a media agency to have one. We are looking at hiring a set of professionals for the same and I have set myself a target of three months to set this up."

Mitra's other agenda will be to bring the agency to the forefront. "OMS is a good agency but it lacks visibility. Our aim is now to take it to the next level of visibility and salience and create a public profile," he added.



Kamath said, "Chandradeep's mandate is to lead OMS into becoming a holistic integrated communication investment services company. With his strong credentials and rich experience, he is a valuable addition to the Mudra family."


Mitra will also be heading Mudra's specialist brand integration divisions namely - Mudra Videotech (content sourcing and marketing specialist) and Tantr Films (content creation specialist).

Mitra added, "The Mudra Group has some exciting plans for the media and content space, and it's great to be able to lead the initiative. With our two divisions - Mudra Videotech and Tantr - there is a great opportunity for branded content and integrating it with media in order to create a powerful media product."

OMS recently secured the Anil Dhirubhai Ambani Enterprises (ADAE) media AOR. "The task ahead for OMS is to be, the single point for the entire communication spectrum including OOH, interactive, activation… along with a team that measures ROI for the ADAE group," he added.

Mitra - an IIT Kharagpur and IIM Calcutta alumni - has close to 17 years of experience in diverse fields including mainline advertising, interactive, direct and healthcare. In his previous assignment, he was Lintas Personal and Lintas Healthcare president.

Latest Reads
Havas appoints Mediacom's Karl Wu as Greater China CEO

Havas Media Group has appointed media and marketing specialist, Karl Wu, as the CEO for Greater China. Based in Beijing, Wu will be responsible for Havas's brands -- Havas Media and Arena Media, as well as Havas Group pure player agencies Socialyse, Affiperf, Ecselis and Mobext. The media group...

MAM Media and Advertising People
Gulzar lightens up Luminous's Diwali

MUMBAI: Luminous has launched a unique social campaign that celebrates a part of Diwali that we often forget to talk about. While most Diwali campaigns talk about spending and splurging, others talk about the display of lights and fireworks across the country. This campaign, however, goes away from...

MAM Marketing MAM
Multi-media ad campaign to popularise gold coin

A year after it was first launched, a multimedia advertising campaign is being launched to drive awareness around Diwali on the availability of the Indian gold coin by the Mines and Minerals Trading Corporation along with World Gold Council. Being launched this week, the campaign will cover...

MAM Media and Advertising Ad Campaigns
Vizeum launches Binary, special advisory unit for media clients

“Media business is, in the short term, headed for a tipping point, driven by the changing consumer-media interface,” emphasises Vizeum India MD Shripad Kulkarni, who strongly believes that media companies need a definitive transformation strategy in place now.

MAM Media and Advertising Media Agencies
Havas Media bags Rs 15-cr Sujata account

MUMBAI: Havas Media Group India has bagged the integrated media duties of Sujata, an Indian Consumer Electronics & Home Appliances brand for Juicer Mixer Grinders. The incumbent on the business was Exposure Media. The account will be handled out of Gurgaon office led by Uday Mohan. The...

MAM Media and Advertising Account
TV festive ad spend to reach Rs 8000 cr; experts divided

MUMBAI: The festive months of October and November are welcome months not just for you and your family, but for most Indian brands as well. After all, they eagerly wait for this early window when consumers loosen up their purse strings and put their Diwali bonuses to good use, aka, shopping.

MAM Marketing MAM
Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of brands across TV channels.

MAM Media and Advertising AD Agencies
iProspect conceptualises unique digital video for ICICI two-wheeler insurance

iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

MAM Media and Advertising AD Agencies
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories