Pogo announces 'Fashion Guru' contest for budding designers

Mumbai: This November, My Scene Dolls, the Barbie brand from Mattel Toys in association with Pogo brings an all India contest Fashion Guru for budding designers.

This contest, hosted by Prime Pogo host Chinu, will end on 28 November and will help India discover its youngest fashion designer. Creative minds will have to send in their designs based on the My Scene Barbie doll themes, taking inspiration from them and learning through My Scene fashion tips in the process, states an official release.



Three lucky winners will get their share of fame, glory by sharing screen space with Chinu on Prime Pogo and the chance to dress her in their own creation! They will also be crowned the Fashion Guru on Pogo. The lucky winners will be eligible to win fabulous prizes, adds the release.

"The recent popularity with older girl-targeted dolls has brought new excitement to the fashion doll category and dispelled the myth that girls aged 8 to 10 are less interested in fashion dolls," says Mattel Toys (I) VP Marketing Nanette D'sa, "It is extremely important to keep up with the changing trends of today. Nowadays young girls are so fashion-conscious and spend a large amount of time thinking and styling their own outfits. Hence we thought that partnering with a channel like Pogo is the apt medium to reach young creative and imaginative mind".

Turner International India Pvt. Ltd vice president advertising sales Monica Tata said, "In true Pogo style, the contest will once again provide kids with a sense of ownership and a feeling of "its my TV", by offering lucky winners the dream chance to dress Chinu."

Latest Reads
Ogilvy India makes key top-level appointments

MUMBAI: Advertising agency Ogilvy India has announced the appointment of Prem Narayan as its new chief strategy officer and Balagopalan Ganapathy as the new head of planning, Ogilvy Mumbai. Narayan and Ganapathy have started in their respective roles with immediate effect.

MAM Media and Advertising People
SVG Columbus debuts with big wins at IAMAI's 8th India Digital Awards

SVG Columbus has been honoured with 2 Golds and 1 Silver by the Internet & Mobile Association of India (IAMAI) on its debut. For the record, SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition, SVG Media launched Columbus – an agency focused on Data Driven...

MAM Marketing MAM
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories