IBM to continue sponsoring CNN's broadband video service

MUMBAI: News broadcaster CNN's online broadband video has attracted more than four million page views in Asia since its launch.

This has prompted IBM to continue a sponsorship deal for the free video news service.The IBM sponsorship includes promotional banners throughout, 30-second video creative prior to content, 30-second lead out creative and a call-to-action banner under the video screen.

CNN ad sales Asia Pacific VP William Hsu said, ?We are delighted that our latest CNN technology offering has received such an enthusiastic response from users and our partner, IBM, and we're expecting even more success in the future.?

CNN says that the IBM video creatives illustrate the intelligent advertising behind the deal as they all correspond to the platform on which the campaign is delivered. All feature characters seeking solutions to a variety of questions and issues, presented with a humorous twist, that are then resolved by the IBM helpdesk.


The broadband service includes a browse video function which allows users to organise, browse and sort through videos via a number of different criteria so they can quickly focus on content they wish to see. Top Video features clips on the day's biggest stories as well as Picks which serves up video that CNN editors think are the most interesting video clips.



The wide-screen format video content provided by CNN, available at, features the most popular news stories of the day across 14 categories including top stories, US, world, politics, business, sports, entertainment and more.

Latest Reads
Bangalore Ad Club receives 1,150 entries for Big Bang Awards

The Advertising Club, Bangalore (Bangalore Ad Club) said through a media release that it has received a record 1,150 entries for its annual Big Bang Awards to be held on 28 September 2018 in the Garden City. T

MAM Marketing MAM
Gaurav Lulla quits Viacom18 to start content studio

Viacom18’s Gaurav Lulla has moved on from the network where he was the head of digital media for MTV India and English Cluster including Vh1, Comedy Central and Colors Infinity.

MAM Media and Advertising People
Crizal unveils 2018 ad featuring Shruti Haasan and Arjun Kapoor

Essilor, the world leader in spectacle lenses, unveiled a new brand campaign for its Crizal brand of lenses.

MAM Media and Advertising Ad Campaigns
Idea urges people to use social media responsibly in new ad

Addressing the growing phenomenon of the need for validation on social media, Idea has launched a campaign titled #MeriRealLife, encouraging people to drop the pressure of chasing and sharing perfection on social media, and instead, share real, unfiltered stories using Idea 4G.

MAM Media and Advertising Ad Campaigns
Isobar India bags digital mandate for Colorbar

Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the digital partner for Colorbar, one of India’s leading beauty brands that is positioned in the premium segment.

MAM Marketing MAM
Niine to disrupt sanitary market with affordable pads

It may seem unlikely to many that a monthly phenomenon, which lasts for five days on an average, could fuel a billion dollar market. But, brace yourself, as the global feminine hygiene products market is expected to grow over $36 billion in the next six years.

MAM Marketing Brands
Vikram Sakhuja re-elected as President of The Advertising Club for the second term

The Advertising Club, India’s premier industry body for the advertising, marketing, research and communication fraternity, today announced the list of its Managing Committee members for the year 2018-19.

MAM Marketing MAM
Rajesh Mani joins McCann as EDC Mumbai biz

Rajesh Mani has joined McCann Mumbai as executive creative director.

MAM Media and Advertising People
Mondelez India expands into Adult Malt Food Drinks with Bournvita for Women

Hectic schedules, fast-paced lifestyles often result in women missing out on meeting their daily nutritional requirements. At the same time, modern-day women are increasingly becoming more aware of issues surrounding health and wellness.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories