MAM

Publicis acquires stake in Indian marketing services firm Solutions

MUMBAI: In a bid to penetrate the Indian market, Publicis Groupe will acquire a 60 per cent stake in Solutions Integrated Marketing Services. This is a marketing services agency in India. The transaction is subject to the approval of the Indian government's Foreign Investment Promotion Board.

With broad capabilities across Asia, Solutions claims to be the only Indian group offering Fortune 500 companies an integrated expertise in direct, interactive, promotional, event and retail marketing.



Publicis says that specialised agencies and marketing services (Sams) is a key investment area for it especially in fast-growing economies such as India. Publicis Groupe chairman and CEO Maurice Levy says, "The Solutions teams under the leadership of Srikant Sastri are world-class, and they will find with Publicis Groupe formidable opportunities

for their future. India will be an increasingly critical area of the world for us, as I underscored during my last visit there. We are thrilled to have Solutions on board in order to provide world-class marketing solutions for our clients as they continue to invest in India and South Asia."

 

 

The acquisition underscores Publicis Groupe's strategic commitment to the vitally important Indian market, where the dynamic marketing services industry is valued at $1 billion annually. Publicis Groupe already maintains a strong presence in India through Leo Burnett, Saatchi & Saatchi, Starcom MediaVest Group, ZenithOptimedia and Publicis (with Publicis India and Publicis Ambience).

Solutions co-founder and MD Srikant Sastr said the Publicis Groupe relationship is good for both his employees and clients. "With Publicis Groupe, we have access to global resources, making us an even

stronger organisation and marketing partner for our multinational clients. It also helps us build employees' skills, innovation, and creativity so that we can continue to deliver exceptional results across the region."

 

Solutions will become a resource to all Publicis Groupe agencies, and in particular to its large global marketing services networks: ArcWorldwide,

Saatchi & Saatchi X, and Publicis Dialogye. These networks will now be able to partner with Solutions in order to deliver world-class marketing services solutions to their respective clients. With India's point-of-purchase advertising spend growing nearly 30- 40 per cent annually, Solutions' retail experience is especially valuable.

Publicis Groupe and Solutions share a common approach to integrated marketing, relying heavily on strategic planning methodologies, creative and operational excellence, and a focus on measurable results to meet the evolving needs of marketers. What's more, Solutions' areas of expertise mirror the four disciplines offered by Publicis Groupe's marketing services networks: direct, interactive, promotional and shopper/retail marketing.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/Priyanka-Mehra-%281%29.jpg?itok=FaeCYDZB
Havas Group India appoints Priyanka Mehra as director marketing and communications

Havas Group India has appointed Priyanka Mehra as director marketing and communications. The appointment is in line with unifying communications across all disciplines under the Havas Group umbrella. Her remit includes working with the senior leadership in India and the regional communications team...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/avvtar.jpg?itok=yW-DNlBn
Avvatar sports nutrition urges people to take up a habit instead of a resolution in their new-year digital campaign #aadatbanalo

New year approaches and everyone starts making resolutions. And not surprisingly, most of those resolutions are about getting fit, losing weight and getting in shape.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/filmfare.jpg?itok=ZwF_8YbS
Worldwide Media’s marquee digital property filmfare short film awards announces the 3rd edition

Filmfare, the most credible name in the Indian entertainment industry is back with the 3rd edition of the prestigious Filmfare Short Film Awards 2019. The platform is inviting entries till 31st January.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/qatar.jpg?itok=rzs0Cjxw
Qatar Airways launches Hollywood-style campaign 'A World Like Never Before'

Qatar Airways started the new year with the launch of the airline’s biggest and most cinematic brand campaign to date, ‘A World Like Never Before’. Conceived and created by 180 Kingsday – Qatar Airways’ agency on record – and produced by London production company, Ridley Scott Associates Films, the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/Niine-period.jpg?itok=_Lihx2B4
Niine launches period tracker app in Hindi, English

Made-in-India sanitary napkin brand Niine has launched, in collaboration with Federation of Obstetric and Gynaecological Societies of India (FOGSI), a period tracker app. The app has been developed in consultation with medical professionals and is said to be the first to be developed by a sanitary...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/ipsos.jpg?itok=AxDkIzZx
Ipsos Study 74% Indians are content with their current body weight

According to a new study by Ipsos that explores world’s food habits, insights about Indians are particularly interesting as they bust myths about food habits of Indians

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/kanta.jpg?itok=QLnHVlZY
91% Indians to spend more on e-com sites in 2019

Factors like growing traffic congestion across the cities are prompting more and more people to shop online reveals the business and brands predictions report 2019.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/blender.jpg?itok=B1_TuSiS
Celebrating the self, Blenders Pride Fashion Tour 2018-19 arrives in Mumbai

The 14th edition of the Blenders Pride Fashion Tour celebrated the self and the individual through its extraordinary new concept-‘Pride’, in Mumbai.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/MS_Dhoni-Orient_Electric.jpg?itok=3itdCHDp
MS Dhoni turns world upside-down in Orient Electric's new ad for Aeroslim fan

Orient Electric, part of the USD 1.8 billion CK Birla group, launched an integrated advertising campaign to promote Aeroslim, “India’s first smart ceiling fan”. Aeroslim fan is IoT-enabled and can be controlled via Orient Smart mobile app or by using voice commands via Alexa or Google Assistant. It...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories