Instream largest video ad inventory on the net

MUMBAI: US video ad network Instream has announced that it has emerged from its Beta period as one of the largest sources of managed video advertising inventory on the Internet.

Instream president and CEO Tom MacIsaac says, "Some have said there is a shortage of quality in-stream video ad inventory on the Internet -- the truth is there is a shortage of quality managed video ad inventory. Instream aggregates high quality Internet video sites onto the leading video advertising technology platform, forming a new, high quality, high reach, single source for brand advertisers embracing video advertising. We believe that, after the major portals, Instream is the single biggest source of managed video ad inventory on the Internet."

The company says that when advertisers venture beyond the few places with sophisticated in-stream video ad management capabilities, such as the major portals and a handful of other leading video internet sites, they have little control over the delivery of their ad campaigns in terms of targetting, frequency capping, session management, ad unit standardisation (such as a synchronised IAB banner) and other requirements.The reporting they receive back is equally limited.

Advertisers who buy the Instream network can receive not only state- of-the-art ad delivery but also get consolidated, rolled up reporting including the enhanced reporting requirements emerging for Internet video such as closed loop auditing and per cent-of-ad-played reporting.



Instream says that it is able to deliver such highly managed inventory because its technology platform is built on the best-of-breed Lightningcast video advertising platform, which is also used by AOL, Microsoft, ABC News, Scripps Networks, A&E Networks, The Employment and Career Channel and others.

As a result, Instream has the opportunity to leverage the Lightningcast network to provide remnant inventory sales for Lightningcast technology customers.This platform also enables dynamic ad insertion into live streams and downloaded content as well as on-demand streams.



Instream claims to have experienced strong demand from publishers and advertisers. Since the launch of the Publisher Beta in July, Instream has been delivering more than 100 million video streams per month and anticipates total monthly volume of more than 500 million monthly streams by early 2006.

Since the launch of the Advertiser Beta in September, Instream claims to have been embraced by major brand advertisers, and has more than a dozen other advertiser campaigns planned for Q4 2005 and 2006.

Carat Fusion media supervisor Christine Peterson said, "Video advertising has become an important part of our clients' digital media strategy. We are excited about the growth in high quality managed video advertising inventory such as that amassed by Instream".

Latest Reads
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories