MAM

Gunn report names Publicis as the most creative global media organisation

MUMBAI: The Gunn Report for Media, the global evaluation of media creativity, has named Publicis Groupe Media as the most creative global media organisation in its second report on the state of the media industry.

The report, which examined several categories, including the most creative media agency, media network, advertiser and media campaign, also identified Hewlett Packard which is a client of ZenithOptimedia as the advertiser of the year, specifically citing HP's Virtual History as the media campaign of the year.

Publicis Groupe chairman and CEO Maurice Levy says, "Publicis Groupe Media, bringing together Starcom MediaVest and ZenithOptimedia under one management, has established itself as the most

innovative media force in the world. The findings of the Gunn Report for Media are a clear recognition of this - and we are thrilled by the news."

 

 

Second only to OMD with 160 points, Starcom MediaVest Group (SMG) earned 150 points, and ZenithOptimedia followed with 95 points. SMG was the third most awarded agency in Cannes. Its US agency was also the most awarded at the US Effies as well as winning two Clios. Starcom won the Grand Prix for its client Malaysia Airlines MAS KL Monorail Train & Column Sponsorship at the Malaysian Media Awards.

It also performed well in Latin America, with two prizes at FIAP a Gold for Ariel and a Bronze for Fiat, and in last year's new European Union entrants. ZenithOptimedia was in third place thanks in large part to its star agency, London, which orchestrated the Virtual History campaign for Hewlett Packard. Also among the top awarded campaigns was Hype Gallery for Hewlett Packard in France. ZenithOptimedia also earned two Effies in the US.

 

The combined strength of SMG and ZenithOptimedia gave the organisation 247 points, 40 points more than the second runner up. Isabelle Musnik who is the, editor of The Gunn Report for Media says, "The Gunn Report for Media has combined the winners lists from all of the world's most important award contests so as to establish the annual, worldwide 'league tables' for the marketing industry. The aim of this publication is to send a signal to the marketing industry, to put a global spotlight on media innovation and success, and ultimately, to inspire a higher quality media product around the world.

"The future of the industry lies in the innovative strength of its media creativity. The 50 contests that I have reported on this year are witness to that compelling truth."

In order to move The Gunn Report for Media forward, its author enlisted the help of advertising giant Procter & Gamble as its sponsor. P&G Manager of Global Media and Communication, Bernhard Glock said, "It has become clear that the media channels we use to "connect" to our consumers are as vital as the creative content that we deliver to them. As consumers gain more control over their media consumption, and as more content and messages vie for their attention, it becomes harder and more complex to engage with them".

Publicis Groupe Media chairman Jack Klues says, "It is testament to the importance of media in the marketing mix that so many festivals have included media as a category worthy of evaluation and recognition. Of course, the best work is that which marries message and media, and which melds content with contact."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/intel_0.jpg?itok=FG-hC3Co
Intel CEO Brian Krzanich resigns over relationship with employee

Intel Corporation CEO and member of board of directors Brian Krzanich today announced his resignation for a breach of company policy involving a relationship with an employee.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/philli%5Bpe.jpg?itok=i_OqetJp
Louis Philippe launches new ad campaign #RiseAboveTheRest

One of India’s leading menswear brand Louis Philippe, from Aditya Birla Fashion and Retail, has come up with a unique ad campaign 'Rise Above The Rest', showcasing that true leadership is about taking decisions that leave a lasting impact.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/Taco_Bell.jpg?itok=Z6U0LWrp
Taco Bell wants to make potato great again with new campaign

MUMBAI: Taco Bell is set to make its way into the hearts of potato lovers across India. The brand has just launched a unique potato centric take on the traditional taco. The all new Crispy Potaco will give this much-loved vegetable a new identity where it will no longer play the sidekick in most...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/Hewlett-Packard.jpg?itok=WAfcwLQA
HP urges people to use original ink in new campaign

MUMBAI: Information technology company HP (Hewlett-Packard) has launched a digital film Chikloo, as a part of the on-going initiative to promote its original ink and cartridges.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/Oyo_Rooms.jpg?itok=VkrFCVy8
Oyo expands footprint in China

MUMBAI: Indian budget hotel company Oyo Rooms has forayed into China to cater to the country’s burgeoning hospitality industry. Oyo Rooms. The Softbank-backed Oyo in China will have 11,000 exclusive-franchise or merchandised rooms across 26 cities. The service will be available in Xiamen, Kunming,...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/johnson.jpg?itok=DKeojJYF
Johnson's celebrates 125 years with new campaigns

American multinational medical devices, pharmaceutical and consumer packaged goods manufacturing company, Johnson’s recently completed 125 years in the baby care products category in India.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/itc.jpg?itok=cX8Y1slV
Team ITC makes India proud ,Wins a Silver Lion at the Young Lions Marketers Competition at Cannes

Two young women managers from ITC made India proud by winning the Silver Lion at the very competitive & prestigious Young Lions Competition at Cannes. The team comprised Raisa Chakravarty and Anupama Sharma from ITC's Personal Care Products Business. They had earlier won the India Challenge....

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/walmart.jpg?itok=iUQSOmvw
Walmart sells $16 billion worth of bonds for Flipkart acquisition

American multinational retail corporation, Walmart, has decided to sell $16 billion worth of bonds to help finance its investment in Indian e-commerce giant Flipkart.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/Greenscape.jpg?itok=PAtWgjGE
Greenscape gets insects to tweet & spread awareness about e-waste

MUMBAI: Most people dump their e-waste just like their regular waste. This results in e-waste ending up in dump yards and landfills. To discourage people from doing this, Greenscape, India’s leading IT waste disposition company, joined hands with Dentsu Webchutney to launch #TinyBugsTweet campaign...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories