MAM

Gunn report names Publicis as the most creative global media organisation

MUMBAI: The Gunn Report for Media, the global evaluation of media creativity, has named Publicis Groupe Media as the most creative global media organisation in its second report on the state of the media industry.

The report, which examined several categories, including the most creative media agency, media network, advertiser and media campaign, also identified Hewlett Packard which is a client of ZenithOptimedia as the advertiser of the year, specifically citing HP's Virtual History as the media campaign of the year.

Publicis Groupe chairman and CEO Maurice Levy says, "Publicis Groupe Media, bringing together Starcom MediaVest and ZenithOptimedia under one management, has established itself as the most

innovative media force in the world. The findings of the Gunn Report for Media are a clear recognition of this - and we are thrilled by the news."

 

 

Second only to OMD with 160 points, Starcom MediaVest Group (SMG) earned 150 points, and ZenithOptimedia followed with 95 points. SMG was the third most awarded agency in Cannes. Its US agency was also the most awarded at the US Effies as well as winning two Clios. Starcom won the Grand Prix for its client Malaysia Airlines MAS KL Monorail Train & Column Sponsorship at the Malaysian Media Awards.

It also performed well in Latin America, with two prizes at FIAP a Gold for Ariel and a Bronze for Fiat, and in last year's new European Union entrants. ZenithOptimedia was in third place thanks in large part to its star agency, London, which orchestrated the Virtual History campaign for Hewlett Packard. Also among the top awarded campaigns was Hype Gallery for Hewlett Packard in France. ZenithOptimedia also earned two Effies in the US.

 

The combined strength of SMG and ZenithOptimedia gave the organisation 247 points, 40 points more than the second runner up. Isabelle Musnik who is the, editor of The Gunn Report for Media says, "The Gunn Report for Media has combined the winners lists from all of the world's most important award contests so as to establish the annual, worldwide 'league tables' for the marketing industry. The aim of this publication is to send a signal to the marketing industry, to put a global spotlight on media innovation and success, and ultimately, to inspire a higher quality media product around the world.

"The future of the industry lies in the innovative strength of its media creativity. The 50 contests that I have reported on this year are witness to that compelling truth."

In order to move The Gunn Report for Media forward, its author enlisted the help of advertising giant Procter & Gamble as its sponsor. P&G Manager of Global Media and Communication, Bernhard Glock said, "It has become clear that the media channels we use to "connect" to our consumers are as vital as the creative content that we deliver to them. As consumers gain more control over their media consumption, and as more content and messages vie for their attention, it becomes harder and more complex to engage with them".

Publicis Groupe Media chairman Jack Klues says, "It is testament to the importance of media in the marketing mix that so many festivals have included media as a category worthy of evaluation and recognition. Of course, the best work is that which marries message and media, and which melds content with contact."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/savlon.jpg?itok=394aS9Bm
Savlon shows reality of mother's love

Savlon, a health and hygiene brand from the house of ITC has launched a campaign ‘Bharosa Maa Sa’. It is a heartfelt tribute to the healing touch of mothers highlighting a simple moment of truth that every individual relates to.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/M%20K.jpg?itok=lxg-i-zi
Mindshare appoints M K Machaiah as chief innovation officer

MUMBAI: India’s largest full service media agency, Mindshare, a part of GroupM has appointed MK Machaiah, known as Mac, as chief innovation officer for South Asia.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/youtube.jpg?itok=j0JuH5zZ
LG astronaut becomes the most watched ad in India this year

MUMBAI: YouTube has released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India. Together, the top 10 ads generated a whopping 200 million views.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/ola.jpg?itok=8O9ddgr6
Ola gets Viraj Chouhan to head communications

MUMBAI: Cab hailing service Ola has appointed Viraj Chouhan as its chief communications officer. In his new role, Chouhan would be reporting to co-founder and CEO, Bhavish Aggarwal and will be based in Gurgaon, shuttling between the Millennium City and Bangalore.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/Levi.jpg?itok=i_ggieNm
Levi's hands over media duties to OMD

MUMBAI: Following a comprehensive market review, Levi’s has appointed OMD India to handle its media duties from its Bengaluru office.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/Dentsu.jpg?itok=SFcfbyL9
Dentsu Webchutney to handle creative for Goomo

MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis network, has been assigned as the lead creative agency for Goomo.com, an omnichannel, travel-tech company that operates across consumer, corporate and B2B segments. The account will be managed by Dentsu Webchutney’s Mumbai office.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/Festival-Bharat_0.jpg?itok=VAxKHszU
Festival of Bharat to cast the spotlight on India

MUMBAI: History repeats itself but this time there’s a twist. A London-based investor and indophile is spellbound by India but he’s got better plans. Cory Bixler has co-founded a festival that celebrates and aims to promote India’s culture to the world - The Festival of Bharat (FoB).

MAM Media and Advertising Event Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/nutri-choice.jpg?itok=kj4BA9Se
Britannia NutriChoice promotes healthy food choices

MUMBAI: Health is tough and requires a lot of sacrifice. This is the perception that deters most people from adopting a healthier lifestyle. In its new TVC campaign, Britannia NutriChoice Digestive puts forth a refreshing new point of view that when you start on your health journey, while the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/Sumanto.jpg?itok=o0U8gnck
Soho Square wins creative mandate for Medlife

MUMBAI: Soho Square Bangalore has won the creative mandate for MedLife, the healthcare app. The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch. Soho Square will now partner with MedLife on a journey to simplify healthcare by making the entire...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories