ABC, CBS, NBC's ad revenue down 21 % for Q3

MUMBAI: Combined ad revenues for US broadcast networks ABC, CBS and NBC were down by 21.5 per cent for the third quarter and by 8.3 per cent for the first nine months of 2005, when compared to last year's results.

Total net revenues of $2.2 billion for the third quarter of the year ended 30 September 2005 were down by approximately $605 million from the third quarter of last year, led by a $707 million decline in sports advertising.

When compared with results from third quarter 2003 total net revenues for the quarter were four per cent higher, with sports advertising down by slightly more than one per cent.This data is contained in a report put out by the Broadcast Cable Financial Management Association's (BCFM) report on figures compiled by Ernst & Young.

Categories that gained ground when compared with last year's third quarter results included prime time, which was up by 8.5 per cent and the AM daypart,up by six per cent. The AM daypart was higher by more than seven per cent for the first nine months of 2005, followed by year-to-date gains in news, up three per cent, and prime time, up by $87 million over last year to-date results for 2004.

The children's category was down by more than five per cent for the quarter and 12 per cent for the year-to-date.



The report notes that while the dramatic decrease in network advertising revenues for the third quarter is shocking it is not surprising. The loss of over $700 million in ad revenues from sports programming caused by the lack of a Summer Olympics this year was to be expected, though it is still a large number.

At the same time, prime time revenues partially lessened that impact with nearly $100 million more in revenues. Still, the networks need to be concerned as to the long term growth history. Looking back to 2003, another year without a Summer Olympics, the total network revenues have increased only by three per cent per year, above the inflation rate but lower than the overall economic growth of the US.


BCFM provides education, networking, information, and signature products to meet the diverse needs of financial and business professionals in the broadcast, cable and electronic media industries throughout the US and Canada.

Latest Reads
India is 18-24 months away from an inflection point: Ashish Bhasin

Today’s advertisers aren’t short of options to choose from through which they can get a message across. But the difficult task at hand is to identify the one that allows optimisation of reach and viewership.

MAM Marketing MAM
Horlicks urges women to #StandStrong

MUMBAI: Women’s Horlicks has introduced its latest campaign featuring the new face of the brand, Taapsee Pannu. The initiative seeks to bring to the fore the issue of bone health among women in India and envisions to make them #StandStrong in following their passions.

MAM Marketing MAM
Savlon shows reality of mother's love

Savlon, a health and hygiene brand from the house of ITC has launched a campaign ‘Bharosa Maa Sa’. It is a heartfelt tribute to the healing touch of mothers highlighting a simple moment of truth that every individual relates to.

MAM Marketing MAM
Mindshare appoints M K Machaiah as chief innovation officer

MUMBAI: India’s largest full service media agency, Mindshare, a part of GroupM has appointed MK Machaiah, known as Mac, as chief innovation officer for South Asia.

MAM Media and Advertising People
LG astronaut becomes the most watched ad in India this year

MUMBAI: YouTube has released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India. Together, the top 10 ads generated a whopping 200 million views.

MAM Marketing MAM
Ola gets Viraj Chouhan to head communications

MUMBAI: Cab hailing service Ola has appointed Viraj Chouhan as its chief communications officer. In his new role, Chouhan would be reporting to co-founder and CEO, Bhavish Aggarwal and will be based in Gurgaon, shuttling between the Millennium City and Bangalore.

MAM Marketing Brands
Levi's hands over media duties to OMD

MUMBAI: Following a comprehensive market review, Levi’s has appointed OMD India to handle its media duties from its Bengaluru office.

MAM Marketing MAM
Dentsu Webchutney to handle creative for Goomo

MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis network, has been assigned as the lead creative agency for, an omnichannel, travel-tech company that operates across consumer, corporate and B2B segments. The account will be managed by Dentsu Webchutney’s Mumbai office.

MAM Marketing MAM
Festival of Bharat to cast the spotlight on India

MUMBAI: History repeats itself but this time there’s a twist. A London-based investor and indophile is spellbound by India but he’s got better plans. Cory Bixler has co-founded a festival that celebrates and aims to promote India’s culture to the world - The Festival of Bharat (FoB).

MAM Media and Advertising Event Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories