ABC, CBS, NBC's ad revenue down 21 % for Q3

MUMBAI: Combined ad revenues for US broadcast networks ABC, CBS and NBC were down by 21.5 per cent for the third quarter and by 8.3 per cent for the first nine months of 2005, when compared to last year's results.

Total net revenues of $2.2 billion for the third quarter of the year ended 30 September 2005 were down by approximately $605 million from the third quarter of last year, led by a $707 million decline in sports advertising.

When compared with results from third quarter 2003 total net revenues for the quarter were four per cent higher, with sports advertising down by slightly more than one per cent.This data is contained in a report put out by the Broadcast Cable Financial Management Association's (BCFM) report on figures compiled by Ernst & Young.

Categories that gained ground when compared with last year's third quarter results included prime time, which was up by 8.5 per cent and the AM daypart,up by six per cent. The AM daypart was higher by more than seven per cent for the first nine months of 2005, followed by year-to-date gains in news, up three per cent, and prime time, up by $87 million over last year to-date results for 2004.

The children's category was down by more than five per cent for the quarter and 12 per cent for the year-to-date.



The report notes that while the dramatic decrease in network advertising revenues for the third quarter is shocking it is not surprising. The loss of over $700 million in ad revenues from sports programming caused by the lack of a Summer Olympics this year was to be expected, though it is still a large number.

At the same time, prime time revenues partially lessened that impact with nearly $100 million more in revenues. Still, the networks need to be concerned as to the long term growth history. Looking back to 2003, another year without a Summer Olympics, the total network revenues have increased only by three per cent per year, above the inflation rate but lower than the overall economic growth of the US.


BCFM provides education, networking, information, and signature products to meet the diverse needs of financial and business professionals in the broadcast, cable and electronic media industries throughout the US and Canada.

Latest Reads
Piramal promotes super loans in latest campaign

MUMBAI: Piramal Housing Finance has launched a series of TVCs to promote super loans by the company. Piramal Housing Finance head of sales and marketing Mayank Jain says, “Tagvinnatti team has been a delight to work with. Along with their remarkable servicing skills, they bring rich experience and...

MAM Media and Advertising Ad Campaigns
HSBC's global media business moves to Omnicom's PHD from WPP

MUMBAI In a major blow to WPP, HSBC Bank has handed over its global media business to Omnicom’s PHD. The agency won the business following a review which began in January along with Mindshare and Dentsu. In a press statement, HSBC said, “We have selected PHD as our preferred media planning and...

MAM Marketing MAM
Treebo appoints Nishant Gupta as head of brand & marketing

MUMBAI: Treebo Hotels, a budget hotel chain, has appointed Nishant Gupta as the head of brand and marketing. It has an inventory of 10,000 rooms and 400 hotels in over 85 cities. Gupta is a marketing professional with over 10 years of experience in brand and category building. At Treebo, he will...

MAM Media and Advertising People
IndiaMART assigns communication mandate to Happy Mcgarrybowen

Online marketplace IndiaMART that connects buyers and suppliers, has assigned its communication mandate to Happy mcgarrybowen. The agency, from the house of Dentsu Aegis Network, won the account following a multi-agency pitch.

MAM Media and Advertising Account
Goodknight puts an end to coils with new power chip

Household insecticide brand, Goodknight, has launched its latest innovation ‘Goodknight Power Chip’. Its new television commercial understands the emotions of a mother and her plight to protect her family from the mosquito menace.

MAM Media and Advertising Ad Campaigns
Kalyan Jewellers brings Shweta Bachchan on board

After having Amitabh Bachchan and Aishwarya Rai-Bachchan as brand ambassadors for the longest time, jewellery brand, Kalyan Jewellers, has roped in Shweta Bachchan Nanda as an influencer. She will feature in the brand’s latest TV campaign along with her father Amitabh Bachchan, who has been Kalyan...

MAM Media and Advertising People
Chatterbox launches marketing platform with influencers

MUMBAI: Today, brands are shooting in the dark when it comes to knowing which influencers to tap. Influencer marketing is the fastest growing marketing approach being favoured by brands, but a majority of brand budgets for it is not spent efficiently. There is a rising class of new influencers,...

MAM Marketing MAM
Bajaj Finserv celebrates fitter lifestyle

MUMBAI: Bajaj Finance Ltd, the lending arm of Bajaj Finserv has launched a campaign #FitForLife Fest to offer fitness and wellness products on no cost EMI option.

MAM Marketing Brands
RTB House opens AI Marketing Lab for advertisers

MUMBAI: RTB House, a global company providing retargeting technology with top online advertisers has opened a new research division called AI Marketing Lab. The lab will research and develop cutting edge mar-tech solutions for both publishers and advertisers.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories