CNN initiates marketing campaign 'World is Watching' in India

MUMBAI: CNN ushers in its year-end marketing campaign -- 'World is Watching' in India to drive tune-ins to the vast range of programmes featured on the network and build the importance of global news in today's competitive world.

The campaign will highlight all genres of programmes that are featured on CNN, be it,news, business news, talk shows, lifestyle and entertainment, sports or special programmes. Programmes included are Your World Today, Talk Asia, Quest, Business Traveler, Business International, Spark, CNN Presents and World Sports.

To create awareness, CNN has plans an integrated advertising and marketing campaign. According to an official release, the channel is also launching a contest between 20 November and 20 December. To promote the contest, a special micro-site has been designed, and viewers can participate by logging on to .

The network will launch print ads in consumer and trade publications, online advertising on consumer and trade websites and electronic direct mailers to direct traffic to the micro-site. To further involve the target audience, the contest will be taken on-ground to popular Oxford Book Stores in key cities and hotels.

The contest will provide CNN viewers an opportunity to win exciting prizes such as CNN golf putting sets, gift vouchers, including a grand prize of six nights and seven days holiday package in leading hotels in Greece (excluding air tickets), states the official release.

On the international front, CNN had launched a series of news-inspired ads via print and outdoor drive to position itself as the broadcaster with 'Essential Global Intelligence'. The campaign was created by the marketing agency -- Iris. This marketing campaign was launched for pan-European consumers from September aimed to raise awareness of the range of news CNN offers.

Earlier this year, yet another international channel, BBC World had launched a global advertising campaign, 'Putting News First' which featured correspondents and cameramen, whereby they narrate a story behind some of their most extraordinary assignments. This was the biggest brand campaign since the channel's launch 10 years ago.

Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories