Kundan Care launches three new Jolen products

BANGALORE: Kundan Care Products (KCP), the official licensees of Jolen Inc. USA, has launched three new beauty products - Cold Cr?me, Moisturizer and two variants of Hair Gel - in India. While the first two products treat the skin, the third takes care of hair.


KCP is licensed to sell Jolen products to Sri Lanka, Bangla Desh, Nepal, Pakistan, Indonesia, Malaysia, Thailand and Bhutan. According to KCP GM-marketing, R Bakshi, the company has received on order for one container load worth US$71,000/- from South Africa since it is cheaper to ship the product from India than the USA.



Pakistani actress, Meera, is the present brand ambassador for Jolen products in India. On the promotional front, KCP spends around Rs.1.5 to 2.0 million monthly towards product promotions, advertising in print media and ground events which include going from city to city and increasing awareness about their products. TV campaigns are some distance away, though Bakshi agrees that the electronic media generally gives immediate results. Most campaigns are handled in-house with some assistance from Delhi based Rashtrtiya and Delhi and Lucknow based Enhance.


KCP sources the ingredients from Jolen in the US and blends and packages the products in India. Until now, KCP had launched only the Jolen Cr?me Bleach and Complete Hair Removing Kit in India.

Latest Reads
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM
Cannes Lions awards lifetime achievement to Piyush & Prasoon Pandey

MUMBAI: Ogilvy South Asia executive chairman and creative director Piyush Pandey and film director Prasoon Pandey will both be honoured with the Cannes Lions’ Lifetime Achievement Award, the Lion of St Mark.

MAM Marketing Brands
Expedia asks you to try it out

MUMBAI: Online travel agency, Expedia has launched its new ad campaign for Indian consumers themed- What a pleasant surprise! The ad conceptualised by Taproot Dentsu, the creative agency from Dentsu Aegis Network, aims to acquire new shoppers and customers to the site and get them to try Expedia.

MAM Marketing MAM
India is 18-24 months away from an inflection point: Ashish Bhasin

Today’s advertisers aren’t short of options to choose from through which they can get a message across. But the difficult task at hand is to identify the one that allows optimisation of reach and viewership.

MAM Marketing MAM
Horlicks urges women to #StandStrong

MUMBAI: Women’s Horlicks has introduced its latest campaign featuring the new face of the brand, Taapsee Pannu. The initiative seeks to bring to the fore the issue of bone health among women in India and envisions to make them #StandStrong in following their passions.

MAM Marketing MAM
Savlon shows reality of mother's love

Savlon, a health and hygiene brand from the house of ITC has launched a campaign ‘Bharosa Maa Sa’. It is a heartfelt tribute to the healing touch of mothers highlighting a simple moment of truth that every individual relates to.

MAM Marketing MAM
Mindshare appoints M K Machaiah as chief innovation officer

MUMBAI: India’s largest full service media agency, Mindshare, a part of GroupM has appointed MK Machaiah, known as Mac, as chief innovation officer for South Asia.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories