MAM

BMW selects GSD&M as its new ad agency in US

MUMBAI: BMW North America selected GSD&M, Austin, as its new US advertising agency from a group of four finalists.

The search for a new national ad agency began in July 2005 and it was spearheaded by Select Resources International.



GSD&M will work with BMW to create national broadcast spots and print ads, which will communicate the vibrancy of the brand. Publicis (New York, NY/Dallas, Texas) and Grey will continue as BMW's regional ad agencies.

 

 

"We feel confident that GSD&M will offer us a fresh, exciting perspective and an inventive new edge for the BMW brand. BMW has carved out a unique niche in the industry by placing a premium on constant innovation and creativity. We believe GSD&M is the right agency to help us memorably convey the outstanding qualities of our brand to the public," said BMW,North America vice president marketing, Jack Pitney.

 

"BMW is a best in class brand. Full of life. Built with innovations. Uncompromising in quality and character. GSD&M is honoured and so very proud to represent this brand of great purpose," said GSD&M president, Roy Spence.

GSD&M, an agency based in Austin, Texas has been instrumental in building the brands of some of US' successful companies including Wal Mart, MasterCard and Dreamworks. Most recently they created a nationally lauded campaign for the American Red Cross to help raise money for hurricane relief.

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