MAM

Bright crosses the 1000 mark in city of dreams

MUMBAI: One of the leading players in Mumbai's outdoor horizon, Bright Advertising, recently crossed the magical 1,000 mark. The Bright kitty now has more than a 1,000 hoardings that it rents out in Mumbai.

 

Commenting on the milestone, Bright Advertising chief, Yogesh Lakhani ,told Indiantelevision.com, "It is a great feeling to have crossed this magical mark. We have been in the advertising business for over 25 years and entered the outdoor space around 15 years ago, all the growth has happened because of the immense choice we offer our clients and because of the high quality of our round the clock personalised service."

 

 

The outdoor major which has its presence across Mumbai is particularly strong in the Bandra- Matunga belt as well as in the northern suburbs from Malad to Bhayandar.

 

One thing about Bright is that the many eyeballs that look at hoardings must have observed are the numerous tie ups and outdoor media partnerships that Bright has with films, entertainment and corporate events. "It is part of our strategy and we believe that its a win-win way to market our offerings" quipped Lakhani.

The outdoor advertising space has gained a lot of prominence in the past decade and today, giant mega sized hoardings are as much part and parcel of the cityscape as its skyscrapers and shanties. "Mumbai truly is a city where millions have realised their dreams," remarked Lakhani.

"I started this advertising business with only a hundred rupees in my pocket and have grown it to where it is on the sheer dint of hard work, honesty and service," he concluded.

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