MAM

Cry & P&G's Shiksha's launch receives sizeable response

MUMBAI: Six weeks post Shiksha's launch, - the special program to help educate underprivileged children across India launched by Procter & Gamble (P&G) in partnership with Child Relief and You (CRY), the programme has gained momentum with a sizeable response from citizens of India who have helped contribute towards a year's education of 4,021 underprivileged children across the country.

Citizens of Maharashtra have made the largest contribution of 18 per cent by supporting education of 724 children thus far. The announcement of this initial contribution was made at a unique painting event featuring children from CRY projects and leading actress Katrina Kaif who is supporting the cause at Food Bazaar in Big Bazaar.

 

 

To support Shiksha, one has to is purchase a large pack of either Tide, Ariel, Pantene, Head & Shoulders, Rejoice, Vicks VapoRub or Pampers during May and June, and one can help support one day's education of a child per pack purchased. Irrespective of the sale of its brands from Shiksha, P&G has committed a minimum of Rs. 10 million to CRY.

Says MP&G India market strategy & planning (MS&P) head Vivek Gupta,"It is gratifying to see that Shiksha has already supported a year's education of 4,021 underprivileged children with citizens across India, simply buying a large pack of Tide, Ariel, Pantene, H&S, Rejoice, Vicks VapoRub or Pampers. Shiksha will continue till 30 June and we appeal to all consumers to change more lives by supporting Shiksha, as each P&G product bought will help support one day's education of one child."

CRY regional director Puja Marwaha avers, "Shiksha is enabling lakhs of individuals across the country to participate in the movement for child rights. We are heartened by the number of people that have come forward till date to ensure the right to education for India's children through this initiative. We look forward to more support during the course of this program."

 

 

Project Shiksha is being supported by renowned personalities from myriad fields, with actors like Kajol, Mandira Bedi, Perizaad Zorabian, Pallavi Joshi, Revathy, Khushboo, Aditi Govitrikar, June Maliah, Sreelekha Mitra, Aishwarya Rajnikant, supercop Kiran Bedi, cricket commentator Harsha Bhogle, singer Sonu Nigam, and educationist Dr. Snehalata Deshmukh (former vice chancellor - Mumbai University), via their strong endorsements for 'children's education'.

The funds gathered through Shiksha, will be allocated by CRY to projects with a focus on education spread across India: Delhi, Barrackpore (West Bengal), Ongole and Chilkaluripet (Andhra Pradesh), Bellary (Karnataka), Salem (Tamil Nadu), Bolangir (Orissa), and Osmanabad, Wardha, Navi Mumbai, Borivali (Maharashtra).

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/Asihwarya-Sonam.jpg?itok=QgnvWD8a
L'Oreal Paris ambassadors brighten red carpet at Cannes Film Festival

MUMBAI: The French Riviera village of Cannes and its festival of films is a location that L’Oreal Paris uses to showcase its ambassadors. This year was no different as India’s leading ladies along with some global icons did the honors.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/bbh.jpg?itok=UzZXqaqE
BBH India releases health campaign with real cast and crew

In a unique attempt to create realism, BBH India has released an ad film for the pharma firm Abbott Healthcare Pvt Ltd on TV and digital on 22 May, featuring the real cast and crew of the film who come together to overcome a specific health condition.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/19/Chetan%20bhagat.jpg?itok=UqaFusru
Chetan Bhagat unveils new venture logo on UC News

MUMBAI: India’s best-selling author Chetan Bhagat is now a producer. Bhagat unveiled the logo of his new production company, Chetan Bhagat Entertainment Pvt Ltd, exclusively on UC News, a news and content aggregation platform from Alibaba Mobile Business Group. In a letter to his fans, also shared...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/19/OYO.jpg?itok=t5qrWWVw
OYO among LinkedIn's top 10 for job-seekers

MUMBAI: Action and engagement by over 500 million LinkedIn members have put OYO among the top 10 companies in India that attract the best talent. It is the only hospitality player among the top ten, rubbing shoulders with marquee global and Indian companies such as Alphabet, Amazon, Flipkart, KPMG...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/18/activa-4g.jpg?itok=_Nongxzv
GenNext defies age-related myths, Dentsu's Honda Activa 4G TVC shows

MUMBAI: Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) has rolled out the latest television commercial (TVC) for exciting 4th Gen upgrade of Activa - India's No. 1 selling two-wheeler brand. Developed by Dentsu One, a Dentsu Aegis Network agency, the TVC was launched with the World...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/18/lindsy.jpg?itok=4s_EENUR
Maxus' Lindsay Pattison to lead change initiatives across GroupM

GroupM, the world’s leading media investment group, today announced the appointment of Lindsay Pattison as Chief Transformation Officer (CTO). She will lead change initiatives across GroupM and its agencies, and with other WPP companies will create tailored and flexible models that serve clients...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/18/vivek%20gaur.jpg?itok=D9gN5IUe
Indian brand Yepme enters Middle East with Souq.com, after its success in Europe & US with Amazon

MUMBAI: After successful launch of Yepme in UK, Europe and US in association with Amazon’s global selling program. Yepme today announced its launch on Souq.com – the leading online marketplace in Middle East – for selling its merchandise in key Middle East markets.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/17/group-m.jpg?itok=yBApxCjJ
GroupM launches Motion Content Group to meet demand for new economic models

MUMBAI: GroupM, the world’s leading media investment group, today announced the launch of Motion Content Group (Motion), a new global content investment and rights management company, to meet the ever-growing market demand for new economic models for premium content across the entertainment and...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/17/sahil.jpg?itok=pB95Jcms
iCubesWire bags Sanghi Cement mandate

iCubesWire, a leading Digital Marketing Solution and concept provider, recently won the digital marketing mandate for Sanghi Cement, a brand name of Ravi Sanghi Group dealing in cement production and distribution in Western India.

MAM Media and Advertising Account

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories