MAM

Cry & P&G's Shiksha's launch receives sizeable response

MUMBAI: Six weeks post Shiksha's launch, - the special program to help educate underprivileged children across India launched by Procter & Gamble (P&G) in partnership with Child Relief and You (CRY), the programme has gained momentum with a sizeable response from citizens of India who have helped contribute towards a year's education of 4,021 underprivileged children across the country.

Citizens of Maharashtra have made the largest contribution of 18 per cent by supporting education of 724 children thus far. The announcement of this initial contribution was made at a unique painting event featuring children from CRY projects and leading actress Katrina Kaif who is supporting the cause at Food Bazaar in Big Bazaar.

 

 

To support Shiksha, one has to is purchase a large pack of either Tide, Ariel, Pantene, Head & Shoulders, Rejoice, Vicks VapoRub or Pampers during May and June, and one can help support one day's education of a child per pack purchased. Irrespective of the sale of its brands from Shiksha, P&G has committed a minimum of Rs. 10 million to CRY.

Says MP&G India market strategy & planning (MS&P) head Vivek Gupta,"It is gratifying to see that Shiksha has already supported a year's education of 4,021 underprivileged children with citizens across India, simply buying a large pack of Tide, Ariel, Pantene, H&S, Rejoice, Vicks VapoRub or Pampers. Shiksha will continue till 30 June and we appeal to all consumers to change more lives by supporting Shiksha, as each P&G product bought will help support one day's education of one child."

CRY regional director Puja Marwaha avers, "Shiksha is enabling lakhs of individuals across the country to participate in the movement for child rights. We are heartened by the number of people that have come forward till date to ensure the right to education for India's children through this initiative. We look forward to more support during the course of this program."

 

 

Project Shiksha is being supported by renowned personalities from myriad fields, with actors like Kajol, Mandira Bedi, Perizaad Zorabian, Pallavi Joshi, Revathy, Khushboo, Aditi Govitrikar, June Maliah, Sreelekha Mitra, Aishwarya Rajnikant, supercop Kiran Bedi, cricket commentator Harsha Bhogle, singer Sonu Nigam, and educationist Dr. Snehalata Deshmukh (former vice chancellor - Mumbai University), via their strong endorsements for 'children's education'.

The funds gathered through Shiksha, will be allocated by CRY to projects with a focus on education spread across India: Delhi, Barrackpore (West Bengal), Ongole and Chilkaluripet (Andhra Pradesh), Bellary (Karnataka), Salem (Tamil Nadu), Bolangir (Orissa), and Osmanabad, Wardha, Navi Mumbai, Borivali (Maharashtra).

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/05/Posterscope-800x800.jpg?itok=oWCkFE8D
Posterscope shines at Global Marketing Awards

MUMBAI: Posterscope India, the out-of-home agency from Dentsu Aegis Network, has bagged the title of ‘Outdoor Agency of the Year’ at the Global Marketing Excellence Awards. With more than 30 awards in its kitty, this year has surely been a remarkable one for Posterscope India.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/05/Julie-Woods-Moss800x800.jpg?itok=e6xxWQVk
Tata Communications celebrates 'spirit of India'

MUMBAI: Tata Communications, a leading provider of A New World of Communications™, today announced the launch of a major multi-channel brand campaign in India. Designed to highlight the company’s diverse services portfolio that enables digital transformation for businesses and its contribution to...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/05/Narendra-Modi.jpg?itok=hokfV4rW
Demonetisation: Paytm & SBI most talked about on Twitter and Insta

MUMBAI: It’s been close to a month since PM Narendra Modi announced the demonetisation of higher currency notes and the buzz around the topic hasn’t receded still. After all, several sections of the market remain affected by the scarcity of liquidity in the economy.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/05/Titan-Eyeplus_0.jpg?itok=rtSSumiB
'Live The New' Titan Eyeplus

MUMBAI: Titan Eyeplus has launched their latest marketing campaign featuring an array of specialized prescription lenses from the Titan portfolio - specifically designed to meet the lifestyle needs of varied consumer groups.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/harshik-800x800.jpg?itok=EcZrcw78
'Make Love Not Scars', advocates Ogilvy

Building on the worldwide success of its #EndAcidSale campaign for Make Love Not Scars last year, Ogilvy has launched a powerful new campaign to benefit the cause of acid-attack survivors.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/abhik-800x800_0.jpg?itok=cgbiWP3H
Ogilvy to creatively project Dominar's supremacy

Ogilvy India won the prestigious business of this new brand Bajaj Auto’s Dominar 400 after a rigorous pitch process lasting over two months.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/gautam-800x800.jpg?itok=X1eVVuJA
Rentomojo hires Dentsu Webchutney digital

In its rapid path to becoming a platform where you can subscribe to furniture and appliances for a period of your choice, Rentomojo - founded by Geetansh Bamania - has signed Dentsu Webchutney to shape its digital agenda.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/rajdeepak-das-800x800.jpg?itok=3RnxG_s1
Bajaj V launches Invincible Indians; for everyday heroes

Bajaj V's initiative titled ‘Invincible Indians: Stories that Invoke Pride Everyday’ will uncover stories of ordinary Indians who, by dint of their resolve and determination, performed extraordinary acts in the service of society.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/gunjan-800x800.jpg?itok=lLrM1v_c
Taproot springs a design Myntra

Myntra, India's leading platform for mass premium fashion will be launching a multi-media campaign by the end of this week, revealed Myntra Fashion chief marketing manager Gunjan Soni.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories