Ajay Chandwani is new Percept H CEO

MUMBAI: Percept H, a joint venture between Percept and Japanese firm Hakuhudo, has roped in former SSC&B Lintas president Ajay Chandwani as chief executive officer of the company.



The vacancy was created after CEO Rajesh Pant was moved to head Posterscope MENA (Middle East and North Africa), as part of Percept's plans to spread its footprint across the globe. Percept H offers services like account management, account planning, creative and market research and has a wide range of clients including Bharti, Siyaram, Bajaj Tempo and Sahara.



Chandwani was responsible at SSC&B for gaining brands like Mercedez Benz, Hexit, Philips, Parachute, Kissan, Walls Max candy, Green label whisky, Hero Group, Vardhman Group and Moser Baer.



Assisting Chandwani is Prabhakar Mundukur who has joined as chief operating officer. He was earlier with J Walter Thompson where he worked as business development director.

Pant, who would have been based out of Dubai, was given the responsibility of setting up a whole new division in Posterscope MENA, but has decided instead to explore new opportunities.

Percept is now scouting for a CEO of Posterscope MENA to replace Pant. The Indian operations of Posterscope started in 2003 and the company quickly rose to become the top five outdoor agencies in the country. It has clients like Airtel, Pilsbury, Pantaloon, Sahara India and Afro Asian Games.

Pursuing its global plans, Percept Group's celebrity management and event marketing arm Percept D'Mark (PDM) recently set up its international operations out of Dubai. Sanjay Lal, who was founder and executive director of PDM India, has moved to Dubai as managing director and CEO of PDM International. Preeta Singh, earlier with O&M, has been put in charge of PDM India.

Pant, meanwhile, has joined Mirza Tanners Ltd (makers of the well known footwear brand Red Tape) as director for a new division that the company has launched. Pant has been appointed as director Red Tape Asia, his ambit being to expand the Red Tape product line beyond just high-end footwear into a fashion brand. Pant will also have the responsibility of setting up a retail chain of Red Tape "lifestyle" stores across Asia and the Middle East (India included of course).


Latest Reads
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns
Officer's Choice Blue snacks launches a new TVC campaign

Officer’s Choice Blue has launched a new advertising campaign ‘Salute to Banta Hai’ - communication that repurposes its long-standing platform of the ‘Good Samaritan’. The four TVC’s narrate testing situations, in slices of everyday life, and defines their actions to make for a better and caring...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories