'Pass Pass' adds another variant to its range of herbal fresheners

MUMBAI: 'Pass Pass' the herbal and natural mouth freshener has added one more variant to its range of fun mixes - “Pass Pass Meetha Magic”. The launch coincides with the release of a new Pass Pass commercial with Shekhar Suman. The new tagline ‘total natural total fun’ attempts to create the image of a fun brand in the consumer’s mindset.

A series of advertisements has been developed on topical issues related to known celebrities and personalities, popularly known as ‘Pass Pass Panga’. Dentsu has conceptualized the creative and executed the advertising campaign.



Speaking on the occasion, DS Group President Ashok K. Aggarwal said, ” Pass Pass, the premium offering of the DS Group is a pioneering innovation in the branded mouth freshener category. It has become a benchmark in the mouth freshener category and is a leader, much ahead of the competition. With the re-launch, Pass Pass has been established as a brand that inspires togetherness and stands for ‘masti and fun’.”

With the aim of the taking the brand to the next level and to give it a facelift, the DS Group has signed the film & television celebrity Shekhar Suman as its brand ambassador.

Shekhar Suman according to Agarwal is a perfect brand fit as he fulfills the criteria as an absolute mirror image of the brand personality.

The two TVCs, Pass Pass ‘Big S’ and ‘Tabela’ are currently on air. The commercial showcases Shekhar taking ‘panga’ and creating a spoof with two of the biggest celebrities of the nation. The campaign would be on air till the next month.



Pass Pass is available in varied flavours, packed in flip tops, sachets and dining table packs.

Latest Reads
Fogg maker takes on fairness creams with Pretty24

Taking a stab at fairness creams’ perennial message of fair skin being the benchmark beauty and success, Fogg deodorant maker Vini Cosmetics (Vini) is touting the idea that every shade of skin is equally beautiful. The company has been plugging the primetime of mainline television channels for the...

MAM Marketing MAM
55% marketers make better decisions with machine learning: iProspect report

MUMBAI: Digital agency iProspect has released its third annual Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless...

MAM Marketing MAM
Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018

MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018. The fin-tech company launched mutual funds on its platform...

MAM Marketing Brands
Blackberrys gives digital mandate to FoxyMoron

MUMBAI: Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency's north office. As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website...

MAM Marketing Brands
Kajaria Ceramics launches campaign with Anushka Sharma

MUMBAI: Kajaria Ceramics through its subsidiary Kajaria Bathware has launched a 360-degree marketing campaign with Anushka Sharma who was recently announced as the brand ambassador. By investing in this marketing campaign and an extensive distribution network Kerovit, the bath solutions brand by...

MAM Marketing MAM
Greenply questions your plywood choice

MUMBAI: Greenply has launched its new campaign to make consumers aware that there are consequences of compromising on the quality of plywood used in their furniture.

MAM Marketing MAM
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories