'Pass Pass' adds another variant to its range of herbal fresheners

MUMBAI: 'Pass Pass' the herbal and natural mouth freshener has added one more variant to its range of fun mixes - “Pass Pass Meetha Magic”. The launch coincides with the release of a new Pass Pass commercial with Shekhar Suman. The new tagline ‘total natural total fun’ attempts to create the image of a fun brand in the consumer’s mindset.

A series of advertisements has been developed on topical issues related to known celebrities and personalities, popularly known as ‘Pass Pass Panga’. Dentsu has conceptualized the creative and executed the advertising campaign.



Speaking on the occasion, DS Group President Ashok K. Aggarwal said, ” Pass Pass, the premium offering of the DS Group is a pioneering innovation in the branded mouth freshener category. It has become a benchmark in the mouth freshener category and is a leader, much ahead of the competition. With the re-launch, Pass Pass has been established as a brand that inspires togetherness and stands for ‘masti and fun’.”

With the aim of the taking the brand to the next level and to give it a facelift, the DS Group has signed the film & television celebrity Shekhar Suman as its brand ambassador.

Shekhar Suman according to Agarwal is a perfect brand fit as he fulfills the criteria as an absolute mirror image of the brand personality.

The two TVCs, Pass Pass ‘Big S’ and ‘Tabela’ are currently on air. The commercial showcases Shekhar taking ‘panga’ and creating a spoof with two of the biggest celebrities of the nation. The campaign would be on air till the next month.



Pass Pass is available in varied flavours, packed in flip tops, sachets and dining table packs.

Latest Reads
Intel CEO Brian Krzanich resigns over relationship with employee

Intel Corporation CEO and member of board of directors Brian Krzanich today announced his resignation for a breach of company policy involving a relationship with an employee.

MAM Media and Advertising People
Louis Philippe launches new ad campaign #RiseAboveTheRest

One of India’s leading menswear brand Louis Philippe, from Aditya Birla Fashion and Retail, has come up with a unique ad campaign 'Rise Above The Rest', showcasing that true leadership is about taking decisions that leave a lasting impact.

MAM Media and Advertising Ad Campaigns
Taco Bell wants to make potato great again with new campaign

MUMBAI: Taco Bell is set to make its way into the hearts of potato lovers across India. The brand has just launched a unique potato centric take on the traditional taco. The all new Crispy Potaco will give this much-loved vegetable a new identity where it will no longer play the sidekick in most...

MAM Marketing Brands
HP urges people to use original ink in new campaign

MUMBAI: Information technology company HP (Hewlett-Packard) has launched a digital film Chikloo, as a part of the on-going initiative to promote its original ink and cartridges.

MAM Media and Advertising Ad Campaigns
Oyo expands footprint in China

MUMBAI: Indian budget hotel company Oyo Rooms has forayed into China to cater to the country’s burgeoning hospitality industry. Oyo Rooms. The Softbank-backed Oyo in China will have 11,000 exclusive-franchise or merchandised rooms across 26 cities. The service will be available in Xiamen, Kunming,...

MAM Marketing Brands
Johnson's celebrates 125 years with new campaigns

American multinational medical devices, pharmaceutical and consumer packaged goods manufacturing company, Johnson’s recently completed 125 years in the baby care products category in India.

MAM Media and Advertising Ad Campaigns
Team ITC makes India proud ,Wins a Silver Lion at the Young Lions Marketers Competition at Cannes

Two young women managers from ITC made India proud by winning the Silver Lion at the very competitive & prestigious Young Lions Competition at Cannes. The team comprised Raisa Chakravarty and Anupama Sharma from ITC's Personal Care Products Business. They had earlier won the India Challenge....

MAM Marketing Brands
Walmart sells $16 billion worth of bonds for Flipkart acquisition

American multinational retail corporation, Walmart, has decided to sell $16 billion worth of bonds to help finance its investment in Indian e-commerce giant Flipkart.

MAM Marketing Brands
Greenscape gets insects to tweet & spread awareness about e-waste

MUMBAI: Most people dump their e-waste just like their regular waste. This results in e-waste ending up in dump yards and landfills. To discourage people from doing this, Greenscape, India’s leading IT waste disposition company, joined hands with Dentsu Webchutney to launch #TinyBugsTweet campaign...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories