| ARY Digital Network president and CEO
Salman Iqbal said, "Over the years ARY has been promoting Pakistani
talent from the music and television industry around the world and
we are now proud to pioneer the effort to popularise Pakistani fashion
to the world. We expect this initiative to help grow and support the
evolving fashion industry through a structured approach. Pakistan
Fashion Week will bring together all the important elements of the
fashion industry in an integrated manner. Pakistan has the potential
for becoming a significant player in the booming fashion sector and
Pakistan Fashion Week will play a critical role to help achieve this
position."
Pakistan Fashion Week is expected to provide a platform to develop
business opportunities for designers, encourage investments and
professional input in design labels, and aid the growth of the designer
ready-to-wear lines. The development of an entire fashion supply
chain through backward linkages with suppliers and textile mills
and forward linkages with the retail and distribution network is
estimated to create employment for a large number of youth in Pakistan.
The event will also provide Indian designers to highlight their
creativity and tap a new market.
The participating designers will showcase their ready-to-wear and
bridal lines at the country's largest fashion event. The four-day
event will include 16 shows, exhibition stalls, and business seminars.
Thirty designers, 25 from Pakistan and five from India are expected
to participate. The participation of Indian designers is likely
to cater to the increasing demand in Pakistan for their products.
Pakistan Fashion Week has been conceived with the primary objective
of creating business relationships and facilitating a dialogue between
designers, trade buyers and media.
ARY Digital Network has appointed IMG as the International Consultant
for organising Pakistan Fashion Week. IMG today owns New York Fashion
Week, Los Angeles Fashion Week and commercially represents London
Fashion Week, Milan Fashion Week, Sao Paolo Fashion Week, the British
Style Awards and IMG Models is considered the world’s number
one agency.
IMG senior vice president and IMG/TWI, South Asia managing director
Ravi Krishnan said, "We are excited that ARY Digital Networks
has taken the initiative to organise Pakistan Fashion Week. We hope
this will be the catalyst for the Pakistan Fashion Industry to make
its mark and also provide an opportunity for Indian Designers to
open up what could be a significant market for them. IMG is proud
to be playing a role in this historic initiative."
Pakistan Fashion Week will be open to visitors by invitation only.
It is expected to have more than 12,000 visitors ranging from individual
buyers to institutional buyers, retailers, exporters, the textile
industry, print and electronic media, as well as sponsors' guests.
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