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Rupa Frontline is made from smooth, super combed cotton with a
twofold stitch for a snug fit. Apart from having special absorbent
properties this new Oxyfresh weave also allows the fibre to breathe
and the skin to breathe through it hence keeping the body fresh
and cool throughout the day.
The New Rupa Frontline TV Commercial starring Sanjay Dutt will
make a dash for the small and the big screens from the first week
of May.
Speaking at a Press Conference to introduce Sanjay Dutt as the
new brand ambassador as well as announce the launch of its new range
of Frontline products, Rupa and Comonay chairman P R Agarwal said,
“It is indeed a matter of pride for us that Sanjay Dutt has
agreed to be the brand ambassador for the Frontline range of Rupa.
It has been the policy of Rupa to rope in the top-rung celebrities
to endorse some of its products. The macho image, which he represents,
will go hand-in-hand with the profile of the Frontline range of
products.”
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