Zee brings 3 regional channels under one head, Nitin Vaidya

MUMBAI: As part of the restructuring exercise, Zee Network has brought three of its regional channels under one head.

Nitin Vaidya is made the head of Zee's Marathi, Bangla and Gujarati channels. He was earlier business head of Zee Marathi. Now, the heads of Bangla and Gujarati channels will report to Vaidya. Vaidya will also continue to be business head of Smile TV, Zee's comedy channel.



The three channels will also have a single ad sales head. Earlier Zee's regional channels had individual channel and ad sales heads. The new ad sales structure will be headed Rajiv Chatterjee, who in turn will report to Vaidya.



Comments Vaidya on the restructuring, "This initiative will help us bring about synergy and alignment to the advertising sales of our regional channels. This new ad sales model will be applicable to the western and northern regions of the country."

Zee's Punjabi channel will be kept outside this new structure. Rabindra Narayan will continue as business head of the two channels Zee Punjabi and ETC Punjabi. Zee has already roped in former ETV hand R Ajaykumar to head its South initiatives.



The present restructuring follows Zee's bringing together of its regional channels under the Zee brand, replacing Alpha. Simultaneously, the network also went for a facelift by introducing new logos for all its channels.

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