Madison bags real estate developer Neelkanth creative

MUMBAI: Sam Balsara's Madison is on a roll. After pocketing a gaggle of accounts and being ranked as among the top media agencies in the country, it is the turn of its Creative to get into the act. Madison Creative has bagged the creative account of real estate developer Neelkanth. The size of the new acquisition was not known at the time of writing.



Says Neelkanth group knowledge worker Mukesh. M. Patel in an official commuinque, "We were looking for an agency that could provide us sound strategic advice and give us creatives that could project the strength and values of Neelkanth group that our prospective buyers could relate to. We decided on Madison Creative after we got the confidence that they are capable of meeting our requirements."



Madison Communications executive director Prabha Prabhu says "We are delighted with the win of Neelkanth Group. It is a very challenging category, since in the real estate business, one expects immediate results even from release of a single ad."

Madison Creative's win of Neelkanth account follows the wins of those of Deccan Chronicle, Forbes Yellow Pages and Smart photography in the last two months, states in the media release.



Madison Creative is the full service agency of Madison World which also has specialist units in Media, PR, Outdoor, Rural, Retail and Entertainment with 375 communication professionals working in 8 cities across India.

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